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Beyond the Bale : February March 2009
2 Contents February – March 2009 BEYOND THE BALE 12 4 10 23 04 Hard data drives farm profits As a member of the South West Farm Monitor Project, Jim Boyle has access to annual farm performance benchmarks that help him steer a profitable course 08 Worm problem dries up A water conservation scheme in Lightning Ridge unexpectedly delivers worm control benefits 10 A winning passion Michael Blake’s zeal for wool growing has not only netted him several prestigious awards, but also improved industry quality assurance and safety standards 12 Sheep classers envisage a plain Merino future Four sheep classers talk about how industry is responding to clients’ changing demands 15 Teaching our agricultural teachers A group of high school agriculture teachers visit AWI’s Falkiner Memorial Field Station 20 Wool offers consumers product security AWI is investing in trend forecasting services to help create demand for Australian Merino in a changing economic climate REGULARS 3, 16 AWI NEWS 16 FROM AWI’S CHIEF OPERATING OFFICER James Barry 17 INDUSTRY VIEW Jonathan Dyson – editor, Twist – the new Wool Record 17 CARTOON Paul Zanetti 22 18 HOMESTEAD The art of Walcha Two woolgrowers combine their passion for art with life on the land 23 PROFILE Sonja Johnson Woolgrower and Olympic Medallist Executive Editor: Colette Webber, senior project manager – corporate publications Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian sheep and wool producers and the Australian Government. AWI’s mission is to drive research, development, innovation and marketing that will increase the long-term profitability of Australian woolgrowers. The company invests in products and practices to help woolgrowers reduce the cost of production on their farms, and also undertakes activities aimed at increasing the demand for Australian Merino wool. AWI, Level 30, 580 George St, Sydney NSW 2000 AWI, GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 F 02 8295 4100 E firstname.lastname@example.org W www.woolinnovation.com AWI Helpline, 1800 070 099 Subscription: Beyond the Bale is available free. To subscribe contact AWI: P 02 8295 3100 E email@example.com Beyond the Bale is online at www.wool.com.au Copyright: Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However due acknowledgement is required. Disclaimer: Information in Beyond the Bale is not intended as professional advice. AWI will not accept responsibility for any liability arising from reliance on the contents. Beyond the Bale is written and produced for AWI by Coretext Pty Ltd. Editorial director: Brad Collis Editor: Kellie Penfold Creative director: Tim Claeys Coretext, PO Box 12542, Melbourne Vic 8006 P 03 9670 1168 F 03 9670 1127 E firstname.lastname@example.org W www.coretext.com.au Beyond the Bale now includes advertising. AWI is a commercially aware company and the decision to include advertising has been taken as a demonstration of its commitment to provide the best service at minimum costs. Advertising sales: Max Hyde, Hyde Media Pty Ltd P 03 9870 4161 F 03 9870 4163 E email@example.com Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. Cover photo: Michael Blake photographed by Brad Collis ISSN: 1447-9680 21 Cultural Kiwi crosses the Tasman for fashion Along with support from a close family and creative team, Merino wool plays a leading role in the designs of Margi Milich 22 ‘Infectious’ wool is catching on in China An innovative viral marketing campaign is reinvigorating the Woolmark brand in China 18 photo p17 reader’s Would you like to see your on-farm photo published in Beyond the Bale? firstname.lastname@example.org and the best grower photo will appear in the next issue. Send it to
Dec 08 - Jan 09
April May 2009