HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : Dec 08 - Jan 09
Global scene Beyond The Bale 25 Moon cakes bond a farm and its spinners A connection between an Australian wool-growing family and processors in Hong Kong and China is helping strengthen links in the value chain By Kellie Penfold S outhern NSW woolgrowers Ves and Diane Sykes have always been happy opening their farm gate to international visitors to promote Australian Merino wool. The Sykes, who run a Merino flock at ‘Rylands’, at Humula, NSW, hosted 10 student graduates from a Hong Kong textile university in June, and their hospitality was repaid in kind when they visited China in August. “When Alex Lai [AWI’s business development manager for Greater China] was here in June, we mentioned we were planning a trip to Hong Kong,” Diane says. “He said he’d organise for us to see wool processing while we were there.” For two days – starting with a 1.00am pick-up at the airport by Alex himself – the Sykes were taken to both the Novotex spinning facility, which produces nine million kilograms of wool yarn per year, and the Huizhou Nameson Industrial Centre, where wool and wool-blend garments are made for labels including GAP, DKNY and Ralph Lauren. “Many of the Nameson workers live on site and are provided with great amenities, including sporting facilities and a supermarket,” Diane says. “There were between 500 and 800 workers on each factory floor, and the company’s commitment to corporate social responsibility and occupational health and safety is admirable. “We were impressed by the commitment of these companies to producing a high-quality product, and were amazed at the complexity of the processing. As woolgrowers, our part of producing this wonderful fibre now seems the simplest.” HUMUlA, NSW, WOOlgROWER DIANE SyKES AT THE NAMESON fACTORy IN CHINA, WHERE SHE SAW AUSTRAlIAN MERINO gARMENTS BEINg PUT TOgETHER. From Hong Kong, the Sykes travelled to mainland China for eight days, where they were hosted by sportswear company HTT. “Nothing could have prepared us for the development taking place in China – everywhere you looked construction was under way.” Ves Sykes says as a result of gaining a greater understanding of the demands of processors, he is paying particular attention to what happens in the shearing shed. “When we returned from China, we made a commitment to advise farmers how skin pieces in the wool cause a loss of production and additional costs for the spinners,” Ves says. When the Sykes welcomed to their farm a tour group of Hong Kong industry representatives the following october, they kept in mind many of the traditions they had witnessed during their overseas visit. “As a welcome to our farm, our son Vince and grandsons, Jack and Sam, mustered the sheep as the bus drove in, and then the first thing we did with the group was sit down and welcome the visitors. Then we introduced family members and explained our business,” Diane says. This was followed by an explanation of wool classing and marketing, a barbecue and a shearing demonstration, where the visitors were invited to pick up the handpiece and try it for themselves – a challenge taken up by only six. “To commemorate the visit, the group then planted eight trees – eight is considered a lucky number in China – on our farm.” As many of the guests were missing the Moon Cake celebration (a holiday period in China), Diane made an Australian version of moon cakes – scones with jam and cream. More information: Alex Lai, firstname.lastname@example.org HoNG KoNG LIFT FoR MERINo’S FASHIoN PRoFILE AWI’s Hong Kong office staged one of its most successful fashion industry training events when it played host to 196 people at the third Knitwear Knowledge Program held in September. Daniel Chan, AWI’s product marketing manager for Greater China, says attendees represented 31 garment buying offices and trading firms, 36 supply chain enterprises, and 19 university or educational groups. Part one of the half-day seminar was conducted by Gary Robinson, an Australian wool industry professional with more than 30 years’ experience in knitwear production gained from technical roles with CSIRO and AWI. His presentation was on the topic ‘Engineering quality Australian Merino knitwear: from fibre to fabric’. Gary’s talk was aimed at improving the attendees’ understanding of wool, its properties and its manufacturing systems. He explained fibre structure, fibre properties, yarn count, twist, mass irregularity knitting structures and stages of dyeing. “He briefly covered yarn manufacturing systems and how those systems influence yarn and fabric properties, and the technical issues associated with fabric manufacturing,” Daniel says. International trends forecaster Sophie Steller, also the creative director of the London-based Sophie Steller Studio, followed with her presentation, ‘Yarn and colour knitwear direction, autumn/winter 2009-10’. Sophie has 17 years’ experience working in the UK, the US and Asian markets, specialising in developing knitwear designs that combine creativity with commercial viability. Key messages across the seminar included ways in which AWI could help the industry with technical knowledge, and how to overcome issues such as contamination, skewing and cockling. “The attendees reported both sessions were worthwhile and they were satisfied with the information presented to them,” Daniel says. While in Hong Kong, Gary joined forces with AWI’s Greater China office to conduct two in-house presentations to large knitwear companies. Gary spoke to more than 100 staff members at Nameson, a sweater knitting company, covering the key topics of merchandising, raw material sourcing, quality assurance and fashion design. At Fenix Hong Kong Ltd’s Hong Kong buying office, he spoke to 32 staff, covering topics similar to those in the other presentations. More information: Daniel Chan, email@example.com ú
February March 2009
Oct - Nov 08