HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : Dec 08 - Jan 09
contents Cover story Mill’s future stands on blending history and change Features New directors elected at aGM Information program helps growers manage flystrike Tasmania’s 8x5 Wool Profit Program is helping the industry manage flystrike Disciplined ewe care the profit engine room Ewe nutrition in pregnancy underpins the Lifetime Ewe Managment progam Princess inspires designer’s new collection Jayson Brunsdon’s new collection pays tribute to Princess Mary of Denmark Moon cakes bond a farm and its spinners 25 A wool-growing family spends time with processors from Hong Kong and China ProFIle Kirrily Johnston, fashion designer 28 23 8 The Waverley Australia woollen mill is set to capitalise on a new partnership 4 Four new directors were elected to the AWI Board at the AGM in Perth on 19 November 6 awi news 16 a word from the Ceo Following last month’s Annual General Meeting (AGM) it seems appropriate to address some of the large economic questions that the industry is confronting and will continue to confront in the short to medium term. The first is that there is no doubt the world economy is going through a slowdown, and many of our partners in the retail sector will face difficult trading conditions for the coming season. It would be easy to take a negative attitude to this development, but instead I am quietly optimistic. In times like these, consumers look for value and quality. Purchases must live up to their promises and have longevity. Merino wool ticks both these boxes. It is affordable and it is also luxurious quality. At the AGM forums in Perth, woolgrowers heard about our ambitious global marketing strategy and the innovative fabrics that underpin it. Already seven million kilos of new demand has been created as a result of the success of our Mercerised Merino™ and MERINOfresh™ products. So, while overall demand is down because of global economic factors beyond our control, new markets are being cultivated, and it is my expectation that our strategic goal of creating 20 million kilograms of new demand will be met. Our business-to-business marketing strategy is working, and our key account management system is delivering. It is a pleasure to welcome to the Board our newest AWI directors: Dr Meredith Sheil, Mr George Falkiner, Mr Laurence Modiano and Mr David Webster. My congratulations to Mr Wal Merriman, who is our new Chairman, and Mr Roger Fletcher, who is the new Deputy Chairman. My thanks to outgoing directors Ms Robyn Clubb, Dr Chris Abell, Mr Ken Boundy Beyond the Bale is published by australian Wool Innovation limited (AWI), a company funded by Australian sheep and wool producers and the Australian Government. AWI’s mission is to drive research, development, innovation and marketing that will increase the long-term profitability of Australian woolgrowers. The company invests in products and practices to help woolgrowers reduce the cost of production on their farms, and also undertakes activities aimed at increasing the demand for Australian Merino wool. executive editor: Colette Webber, Senior Project Manager – Corporate Publications AWI, Level 30, 580 George St, Sydney NSW 2000 AWI, GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 F 02 8295 4100 e email@example.com Wwww.woolinnovation.com AWI Helpline, 1800 070 099 subscription: Beyond the Bale is available free. To subscribe contact AWI: P 02 8295 3100 e firstname.lastname@example.org Beyond the Bale is online at www.wool.com.au Copyright: Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However due acknowledgement is required. Disclaimer: Information in Beyond the Bale is not intended as professional advice. AWI will not accept responsibility for any liability arising from reliance on the contents. Beyond the Bale is written and produced for AWI by Coretext Pty ltd. editorial director: Brad Collis editor: Kellie Penfold Creative director: Tim Claeys Coretext, PO Box 12542, Melbourne Vic 8006 P 03 9670 1168 F 03 9670 1127 e email@example.com W www.coretext.com.au Beyond the Bale now includes advertising. AWI is a commercially aware company and the decision to include advertising has been taken as a demonstration of its commitment to provide the best service at minimum costs. advertising sales: Max Hyde, Hyde Media Pty Ltd P 03 9870 4161 F 03 9870 4163 e firstname.lastname@example.org Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. IssN: 1447-9680 Cover photo: Waverley Australia’s Ian Sloan in the company’s Launceston woollen mill photographed by Melissa Marino. aWI’s 2008 annual General Meeting in progress in Perth on 19 November. and Dr John Keniry AM for their dedicated service. My thanks, too, to outgoing Chairman Mr Brian van Rooyen for his leadership over the past eight months. I look forward to working with the new Board to achieve our strategic goals: increasing demand for Merino wool and lowering the costs of production. Finally, compliments of the season to all readers of Beyond the Bale. I wish you all a safe and prosperous New Year. – CraIG WelsH, CHIeF eXeCutIve aWI’s research and development and new products were on show to growers at the aGM. Craig Welsh
February March 2009
Oct - Nov 08