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Beyond the Bale : September 2019
AWI supported Fashion Revolution Day in Japan for the first time this year, promoting Australian wool as a responsible fibre of choice, from woolgrowers all the way through the supply chain until the finished product ends up in the hands of consumers. What is Fashion Revolution Day? It is organised by Fashion Revolution, a not-for-profit global movement with teams in more than 100 countries. It campaigns for systemic reform of the fashion industry with a focus on the need for greater transparency in the fashion supply chain. Fashion Revolution Day takes place annually on 24 April, the anniversary of the 2013 Rana Plaza building collapse in Bangladesh when 1,133 textile workers died and more than 2,500 were injured. Millions of people around the world call on brands to answer the question ‘Who Made My Clothes?’ and the hashtag #whomademyclothes becomes the top global trend on Twitter. The Fashion Revolution Day event held in Tokyo this year attracted more than 350 people, including many brands and eco- conscious influencers, who were keen to get an insight into the future of the fashion. The event comprised a series of discussion sessions on the theme of fashion, the environment and sustainability, with speakers from government, brands (including FASHION REVOLUTION IN JAPAN Hosting seminars that explain the attributes, benefits and versatility of wool to textile and fashion students in the early stage of their careers is an important component of AWI strategy. In Japan, AWI’s marketing arm, The Woolmark Company, already undertakes a comprehensive program of educational seminars to tertiary students including Bunka Fashion Graduate University, Bunka Fashion College, ESMOD Japan and Mode Gakuen. But it has now started working with two further colleges: PIIF (Professional Institute of International Fashion) and UEDA College of Fashion. PIIF is a new college set up in 2019 by Mode Gakuen, one of the most advanced and largest fashion schools in Japan. To launch its collaboration with these two colleges, in June The Woolmark Company carried out its Wool Appreciation Course with 233 PIFF students in Tokyo, Osaka and Nagoya, along with 431 students from Mode Gakuen. “There has been a large interest at a tertiary level for educational materials and seminars about wool from both fashion design and textile institutions,” said AWI Country Manager Japan, Samuel Cockedey. “Without our involvement, the students would receive relatively little education about wool, so it’s vital for the wool industry that we put resources into teaching this next generation of designers and textile professions about the attributes and benefits of wool.” The Woolmark Company in June gave 664 Japanese fashion and textile students an appreciation for wool, thanks to a new collaboration with two further tertiary colleges in the country. JAPANESE STUDENTS LEARN ABOUT WOOL The Woolmark Company’s Wool Appreciation Course being taught to fashion and textile students in Tokyo. At the Fashion Revolution Day event in Tokyo, AWI’s marketing arm The Woolmark Company promoted the natural attributes and provenance of Australian wool. Patagonia, H&M, Toyoshima & Co, Kering Group and Stripe International), the Editor in Chief of Vogue Japan, and campaigners Zero Waste Academy. There was also a viewing of the documentary ‘The True Cost’ that focusses on fast fashion, exploring the life of low- wage workers in developing countries and its after-effects, such as river and soil pollution and pesticide contamination. The viewing was followed by another panel discussion with Japanese fashion influencers. “Our support for events such as Fashion Revolution Day helps connect us with brands and influencers and enables us to promote the natural attributes and provenance of Australian wool and advocate it as a responsible fibre along the supply chain,” said AWI Country Manager Japan, Samuel Cockedey. “Through honest and open conversation, we aim to create positive change for the fashion and textile industry.” MORE INFORMATION www.fashionrevolution.org OFF FARM 25
In the Shops - September 2019