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Beyond the Bale : September 2019
Iconic Australian brand EMU Australia, famous worldwide for its sheepskin footwear, has now launched a collection of lightweight and machine washable wool sneakers for women and kids. Thanks to more active lifestyles and a more casual approach to dressing, sneakers are undoubtedly one of the most popular items in people’s wardrobes – and wool sneakers are gaining traction in this market. Now available in Australia is EMU Australia’s take on the wool sneaker trend. The Woolmark licensee has utilised fabric techniques from bespoke wool suits along with innovative foot bed design to deliver a lightweight, odour resistant and best of all machine washable sneaker. The premium sneakers with 100% wool uppers are subtle in design meaning they can be worn well with everything from active wear to street casual. They are a trans-seasonal sneaker that can be worn all year round. The success of using wool in sneakers lies not only in the fibre’s natural properties, but also in its ability to be constructed in a way that aids performance. The latest hand cut panel construction technology helps to create a form fitting, flexible shoe. Using a 100% Merino wool outer, with cotton lining, ensures the sneakers are breathable and comfortable for wearing all day. Their comfort is aided by a lightweight EVA outsole and supportive memory foam foot-bed that gives support. While the Women’s Barkly sneaker is lace-up with a removable footbed, the kids’ Becher and Moreton sneakers have velcro straps that provide for an easy on-and-off. The Becher has two velvcro straps and is available in four colours, while the Moreton has one wide velcro strap and is available in five colours. They are designed to take kids on their day-to-day explorations and with a gentle machine wash, they’re refreshed and ready for their next adventure. This innovative new collection from EMU Australia talks directly to the company’s DNA – natural materials, comfortable, innovative and superior quality. Rooted in Australian sheepskin heritage, EMU Australia was established in 1994, out of Australia’s Jacksons Tannery, which began in 1948. Jacksons Tannery was one of the original manufacturers of sheepskin boots, and EMU Australia proudly still resides at the original location. Born from Australian coastal origins, EMU Australia is available in 70 countries. WOOL SNEAKERS LAUNCHED BY EMU AUSTRALIA EMU Australia’s Barkly wool sneaker for women is lightweight, comfortable and machine washable and is available in four colours. EMU Australia has also launched wool sneakers for kids. The wool sneakers are now available online at the EMU Australia website www. emuaustralia.com (Barkly $79.95, Moreton and Becher $49.95, including free shipping) and at premium retailers across the country. MORE INFORMATION www.emuaustralia.com Instagrammer @tiffany_janes from Perth (101K followers) wearing EMU Australia’s Barkly wool sneaker. 22 OFF FARM
In the Shops - September 2019