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Beyond the Bale : September 2019
Established in 2008, the Emilia Wickstead label has become the epitome of modern femininity. The seasonal collections of the New Zealand-born designer have been showcased at London Fashion Week since 2012 and the label has a growing international presence. The label’s clothes are worn by stars such as Oscar winning actress Olivia Colman and model Alek Wek, royalty including the Duchesses of Cambridge and Sussex, and other women of stature such as former First Lady Michelle Obama and New Zealand Prime Minister Jacinda Ardern. Emilia Wickstead, now based in London, earlier this year travelled to Australia, where she visited a wool-growing property to not only meet the growers who produce Australian wool but also reimagine our iconic fibre in a modern way. “Mother Earth is a huge inspiration for this collection. Each piece is made entirely from 100% Australian Merino wool, so it naturally connects it to the earth and our natural environment.” Designer Emilia Wickstead “Visiting farms in Australia was wonderful as it enabled me to discover the source of where Merino wool comes from,” the designer explained. “For me a huge part of designing this collection was understanding where wool is grown, sourced and produced.” Partnering with AWI’s marketing arm The Woolmark Company, in May she launched her latest collection, a modern workwear wardrobe made entirely from Australian Merino wool. Titled ‘Ordinary Yet Extraordinary Women’, the collection draws on the strength and dynamism of New Zealand women and their cherished connections between whanau (family), hoa (friends) and Papatūānuku (Mother Earth). With this in mind, Emilia has dedicated the project to the hugely significant 125th anniversary of women’s suffrage in New Zealand, as a heartfelt means of recognising, celebrating and empowering women. “I’ve loved collaborating with The Woolmark Company and bringing together a modern workwear collection that is ultimately inspired by the nostalgia of home,” she said. “This collaboration has felt like a real return to my roots and for me has been about reinventing the use of this natural and historic fibre in a modern context.” The Woolmark-certified collection includes fine ribbed and chunky knits through to luxe wool gabardine, showcasing the next- to-skin softness, strength and durability of Australian Merino wool, whilst focusing on modern shapes and tailoring. The collection shifts perceptions about when and how wool can be worn and demonstrates the luxury fibre’s innate versatility. The pieces reimagine the role of wool not solely as a winter textile, but as a trans-seasonal fibre made to last. Designer Emilia Wickstead was inspired by nature and strong women of the world for her latest collection, which is made entirely from Australian Merino wool. WOOL FOR STRONG WOMEN AND MOTHER EARTH “Working with Merino wool has been incredibly exciting for me: it’s biodegradable, it’s renewable, it’s natural and it’s the more sustainable option. We’ve shifted people’s perceptions about how wool can be worn by enjoying it season-to- season and not just as a winter textile.” The collection is available from Emilia Wickstead as well as leading luxury retailers including Selfridges and Net-A-Porter. MORE INFORMATION www.emiliawickstead.com The latest collection from Emilia Wickstead is made from 100% Australian Merino wool and is a celebration of women. Travelling to Australia earlier this year to visit the source of Merino wool, designer Emilia Wickstead was able to experience first-hand the natural beauty of the fibre and those who produce it. OFF FARM 19
In the Shops - September 2019