HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : September 2019
Emily grew up in the country at Ardrossan on South Australia’s Yorke Peninsula. Her grandparents and cousins live on a farm and she would often visit them during school holidays. However, it was when she met and married her husband Tom, that her appreciation of wool really took off. They live at Burra in the mid-north of South Australia where the family has more than 30,000 hectares of mainly pastoral country on which they currently run about 10,000 Merino ewes. “Being married to a Merino sheep producer, it was only natural that I should choose wool as the basis of the iris + wool knitwear range which comprises jumpers and tops,” Emily said. “Australian wool is so fabulous and it makes me feel really good to be supporting the industry. I love the fibre’s qualities of keeping you warm in the cold and its ability to be cooling in the summer. I also love that it’s a renewable fibre, so iris + wool customers are supporting the environment whilst looking good. It’s fashion but with our planet front of mind. “The brand’s target market is stylish ladies that have a connection to the land; think Emma Hawkins and Catriona Rowntree (who has actually worn iris + wool). They love timeless garments that are top quality. Country Couture!” LINKS TO THE LAND With a newborn son, Sam, Emily was keen to set up a business which would enable her to work from home on the property. “It has worked well for the family,” Emily said. “It was a huge outlay to begin the label because the manufacturing can be costly, so I have had to start small, but I have plans to increase my collections in the future, dependent on how well this collection sells!” The first iris + wool collection contains four pieces, all made in Australia from 100% superfine Australian Merino wool of 16 micron, and each piece available in four colours. Married to a woolgrower in Burra in South Australia, Emily Riggs recently launched a luxe fashion label – iris + wool – helping to promote the superior quality of wool produced in Australia and support the country’s farmers. COUNTRY COUTURE “Each of the pieces pays homage to our properties. For example, the Drysdale reversable pullover is named after our station, while the Wandilah, another reversable top with flared sleeves, is named after where Tom, Sam and myself live. “Our Murkaby cami is named after our wool brand. It is a singlet to wear under garments specifically for mothers whilst breastfeeding. It has a relaxed fit for pure comfort on a full- term bump and/or post baby tummy. But as with our entire collection, this piece is also super flattering without a bump, ensuring you get longevity out of your iris + wool pieces.” SUSTAINABLE FASHION Emily believes that having a high-quality garment that is well made shouldn’t be a luxury. It should be an investment that will see you through the seasons for years. “As well as the choice of fibre, sustainable fashion is also about not replacing garments every season. I live by the cost per wear theory: If I buy a $15 garment and wear it once because it was bad quality, then that one wear cost me $15. However if I buy a $600 cardigan and wear it 300 times it has only cost me $2 per wear.” And finally, what does husband Tom think about iris + wool? “He is very supportive; I am so lucky. He loves what I am doing but obviously wants it to be viable and successful. I think he’s quite chuffed I love Merino wool so much that I have made a label out of it.” MORE INFORMATION The collection is available at www.irisandwool.com and at Oak and Elm in Clare, South Australia. Designer Emily Riggs (right) with her sister-in-law Bec Ashby on-farm at Burra. Both are modelling the Drysdale pullover, showcasing its reversable nature (the V neck can be worn on the front or the back) – two outfits in one! Founder of iris + wool, Emily Riggs, wearing her brand’s Drysdale pullover made from 100% superfine Merino wool, pictured here with her son Sam on the family property at Burra in South Australia. 18 OFF FARM
In the Shops - September 2019