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Beyond the Bale : September 2019
A wool blend mid-layer from Woolmark licensee Devold of Norway, designed for running and other high intensity activities, has won a Gold Award at the ‘Outdoor by ISPO’ trade show in Munich, Europe’s largest outdoor trade show. Devold’s Running Cover Zip Neck was the Gold Winner in the Mid Layer category of the Outstanding Outdoor Awards at ‘Outdoor by ISPO’, judged by an independent jury panel consisting of 21 judges from nine countries. The Running Cover is a lightweight, wind- resistant pullover developed for high intensity activities. It’s not only the clean look that makes this a such a desirable item, the innovative body mapping technology provides unique features which will make the most out of your running experience. Features such as smart panels on the back and arms offer great breathability during exercise, while the front and upper part of the sleeves are made of a tightly woven but stretchy Merino wool blend, adding wind-resistance and weather protection. In combination with soft single jersey made of 100% Merino wool on the back and the lower part of the sleeves, the Running Cover offers excellent climate comfort. The Running Cover has a tailored and articulated fit for freedom of movement, including a fitted collar and a two-way zip at the front for extra ventilation. Reflective detail is also added to keep you visible while running in the dark. “We are very proud to win this Gold award for the Devold Running Cover,” said CEO of Devold of Norway, Cathrine Stange. “That Devold, a small, Norwegian company, is being recognised with an innovation award for a running product, in a category dominated by global brands, is hugely inspirational to us. “This mid-layer will extend the running and outdoor training season to all year round due to its highly performing mix of fabrics: 58% Merino wool of 17.5 micron, plus 36% polyamide and 6% elastane.” Available to consumers from March next year, the Running Cover complements the other garments in the Devold Running Collection which comprises singlets, T-shirts, shirts, shorts, tights, vests, accessories and now a cover. OUTDOOR BY ISPO Outdoor by ISPO is Europe’s largest outdoor trade show, with more than 1,000 exhibitors and 22,000 trade visitors. The ISPO Awards have become a highly respected quality seal for the sporting goods industry. It helps specialist retailers put together their product ranges and customers make their buying decisions. The judging by the independent experts on ISPO’s jury panel took place in June in the French Alps where they put products through their paces in an authentic outdoor setting. Jury member Arne Strate, who is General Secretary of European Outdoor Group, said of Devold’s Running Cover: “Pleasant stretch, very good fit, soft feeling on the skin: The mid-layer from Devold of Norway is the right companion for the next outdoor adventure.” It was a Merino wool double win at the awards ceremony, with a Merino wool blend long sleeved top from German company Palgero winning the base-layer category. The product is made from a blend of Merino wool with the company’s own natural ‘SeaCell’ fibre (which is made out of algaes). One theme shaped every segment of the Outdoor by ISPO trade show: sustainability. Organisers said it has been an absolute must- have for the entire outdoor industry for years now. The theme was highlighted throughout the show’s focus areas and exhibitors’ booths. Industry heavyweights like adidas as well as smaller companies demonstrated that natural materials like wool, and recycled polyester fibres, represent real alternatives to conventional synthetic fibres. MORE INFORMATION www.devold.com Devold’s Director Business Development, Vidar Thorvik (centre) collecting the Gold Award for the Running Cover on stage at the ‘Outdoor by ISPO’ trade show in Munich, Germany. Also pictured are head of ISPO Business Solutions David Badalec (left) and professional rock climber and jury member Alexandra Schweikarton (right). PHOTO: Messe München GmbH The award-winning Devold Running Cover is a performance garment for year-round use with a reduced design that works both as a lifestyle garment and as an outdoor garment. DEVOLD’S WOOL MID-LAYER IS A RUNAWAY WINNER 14 OFF FARM
In the Shops - September 2019