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Beyond the Bale : September 2019
The Hay Cutters Rugby Union team. PHOTOS: Margie McClelland The people at Houdini have recycled garments for years, but this time they decided to eat them! The world’s first fine-dining experience grown from old sportswear showcased the biodegradability of 100% wool clothing. THE HOUDINI MENU PROJECT Composting worn-out wool clothes is one thing, but in 2016 Houdini started the extraordinary Houdini Menu Project as a way of helping change the way people view clothing. The company took the step of cultivating vegetables in soil made from composted wool garments and then had star chef Sebastian Thureson use the vegetables to create a unique fine-dining menu for the people who had donated the worn-out wool clothing. “Our vision of a circular production model has been the same from the start, to create clothes and services that maximise people’s outdoor experiences without having a negative environmental impact on our planet. By growing vegetables from worn out base-layers, we wanted to showcase how beautiful it can be when we manage to close the loop. Food for both thought and taste buds, you could say,” commented Houdini CEO, Eva Karlsson. MORE INFORMATION View the video at www.youtube.com/ HoudiniSportswear Some old Merino wool base- layers of Houdini’s customers... ... were placed in compost, and six months later... ... they had biodegraded and turned into nutritious soil. In the soil, vegetables and herbs were then grown ... .. .from which Chef Sebastian Thureson created a meal... ... that was served to Houdini’s recycling customers. WOOLMARK OPTIM WR JACKET The WOOLMARK OPTIM WR JACKET has been produced primarily for woolgrowers, to enable them to experience the benefits of Merino wool in an innovative way. The fabric used in this Woolmark-certfied jacket has been commercially launched and is being used in both the fashion and outdoor markets. See the article on the opposite page, as an example. UNIQUE, HIGH PERFORMANCE FABRIC • Resistant to water and wind, while retaining all Merino wool’s fine properties, such as breathability. • Uses the latest OptimTM technology – an immensely dense fabric, due to the combination of a dense weave and fine yarns. • Made from 100 per cent Australian Merino wool of 16-micron. • Available in 6 colour combinations and 5 sizes. HOW TO PURCHASE The jackets can be purchased only online at: www.wool.com/woolstore Payment by only Visa or Mastercard is accepted. $185* for wool levy payers ($245* for the public) * Prices include GST and shipping; shipping is only available within Australia. 100% Merino wool fabric Water and wind resistant STOCKS ARE RUNNING OUT! BUY NOW BEFORE IT’S TOO LATE! OFF FARM 13
In the Shops - September 2019