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Beyond the Bale : September 2019
Following the reintroduction of wool into its product range in April, with the ultralight Rhythm Tee (see opposite page), Black Diamond is now releasing a new Merino range including base-layers, a hoody and gloves, which all incorporate the same breakthrough NuYarn Merino technology that was in the Rhythm Tee. The Utah-based company is strategically focused on growing its apparel category and has been working with AWI’s subsidiary The Woolmark Company to introduce Merino Leading mountaineering and outdoor brand Black Diamond has expanded its use of Merino wool – and this month its millions of customers in 40+ countries across the world are set to be showcased a range of new products made from the fibre, thanks to a collaboration with AWI. BLACK DIAMOND EXPANDS ITS MERINO RANGE The new range embodies the advance in Merino wool technology that has already been proven in the Rhythm Tee, but refined and tuned for ultimate cold weather performance. While the fabric of the Rhythm Tee weighs just 95gsm, making it the world’s lightest technical Merino wool shirt and perfect for activities like rock climbing and trail running, the new Solution Base-layer tops and bottoms for men and women are made for cooler climates. They use 150gsm fabric made from a blend of 78% 18.2-micron Merino wool and 22% polyester. The men’s Solution Hoody uses a 212gsm fabric incorporating 97% Merino wool. The Wooltech gloves come in three different weights. “Our partnership with The Woolmark Company on the SolutionWool line for our spring and fall collections features the latest innovations in Merino wool technology.” Julie Hirsch, Black Diamond’s Category Director of Apparel. “Black Diamond customers are amongst the most demanding in the world in terms of performance and innovation. We chose Merino wool for its versatility, durability, and natural performance benefits and believe this combination of features will enhance our customers’ experience while wearing our products,” explained Black Diamond’s Category Director of Apparel, Julie Hirsch. “Our partnership with The Woolmark Company on the SolutionWool line for our spring and fall collections features the latest innovations in Merino wool technology. These innovations are redefining the market’s understanding of performance in Merino wool products.” AWI CEO Stuart McCullough said AWI’s aim with the collaboration is to increase wool consumption in the climbing and outdoor category. “Black Diamond is a global leader in outdoor gear and apparel and its products are available in more than 40 countries across the world. Collaborating with such an iconic brand in product development and marketing allows us to showcase the natural technical benefits of Merino wool to a global audience,” he stated. “Black Diamond continually focuses on high performance and innovation in every product, and the new SolutionWool range using NuYarn Merino technology will solidify Black Diamond’s reputation in this regard.” As well as Black Diamond stores and distributors in key markets – including USA, Canada, Europe, UK, Asia and Australia – the company reaches a global audience on its website www.blackdiamondequipment.com and their products are distributed online on the websites of more than 100 global retailers. It also has a huge social media reach with more than a million followers on its channels. wool apparel into its product range, with performance top of mind. The Woolmark Company has taken an active role in educating the internal Black Diamond development team about the technical advantages of Merino wool, connecting the brand with the wool supply chain and supporting business units on product innovation. The co-developed NuYarn Merino technology drafts the Merino wool fibres along a polyester core, creating a structure that amplifies Merino wool’s natural moisture management and thermal regulation qualities. Specifically, compared to standard ringspun Merino, the fabric dries up to five times faster, is 35% warmer, has 35% more stretch, and the seams are up to 120% tougher. The result is that Black Diamond’s new SolutionWool range is very light and lofty and has superior stretch, durability and performance. The apparel also has the softness one would associate with superfine Merino and its natural odour resistance for long-wearing comfort – and they are machine washable. Black Diamond’s new SolutionWool base-layer range includes men’s and women’s crew tops and full length and 3⁄4 length bottoms, ideal for use in the great outdoors. 10 OFF FARM
In the Shops - September 2019