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Beyond the Bale : September 2019
Lifestyle brand Outerknown – the brainchild of surf legend Kelly Slater and designer John Moore – has created the world’s first boardshort crafted from 100% Australian Merino wool. American professional surfer Kelly Slater has spent more time at the beach than most people – both in an out of the water. He is well-known for his unprecedented 11 world surfing championships. In 2015, Kelly and acclaimed designer John Moore together founded men’s and women’s lifestyle brand, Outerknown, with a strong environmental mission and the belief that brands have a responsibility to make clothing that respects the world around us. In its constant quest to push the limits of sustainable design and responsible innovation, Outerknown has partnered with AWI’s subsidiary The Woolmark Company to develop the first 100% Merino wool boardshorts. “We love collaborating with like-minded brands to push boundaries and charter new territories in sustainable design,” Kelly said. “The Woolmark Company’s longtime dedication to authenticity, fibre quality, and supply chain excellence naturally aligns with Outerknown’s ethos, and we’re so excited to launch the world’s first Merino wool trunks together.” Made entirely out of nature’s original performance fibre, Merino wool’s natural benefits come into their own in the world-first Woolaroo. Naturally breathable and resistant to odour, the Woolaroo is quick-drying and wind resistant for post-surf comfort and the fibre’s natural softness and drape offers freedom to move in the waves and on the sand. The high performance Woolaroo boardshort is a throwback to the days when trunks were considered equipment – they had to last, and stand up to monster waves and the nomadic lifestyle of a surfer. “This trunk is for a man with a keen sense of nostalgia, who puts style and soul on the same plain as function and quality,” said Outerknown Creative Director, John Moore. “We’ve been wearing the Woolaroo since its early development and it’s soft yet strong and the more you wear them in, the better they look.” Using the latest OptimTM spinning techniques, Merino wool fibres are pre-stretched and spun into yarn before being woven to create the fabric used in Outerknown’s Woolaroo. During the manufacturing process, the fabric then super contracts creating a highly compact fabric and the ‘jammed’ weave structure delivers a resilient handle able to withstand surf conditions. “The first of its kind in the world, Outerknown’s Woolaroo is redefining the way we wear wool,” said AWI CEO Stuart McCullough. “Soft on skin but tough enough to handle the elements, wool is not only the world’s oldest fibre but also the most technically advanced, with modern manufacturing techniques making the best even better.” MORE INFORMATION www.outerknown.com/woolaroo Outerknown’s Woolaroo boardshort, made from 100% Australian Merino wool, is soft yet strong and is available now – in three colours: herb, berry and dark teal. MERINO ON THE CREST OFA WAV E OFF FARM 9
In the Shops - September 2019