HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : September 2019
The Woolmark Company was announced in June as the official technical partner of the America’s Cup team Luna Rossa Prada Pirelli. The new partnership highlights the strong link between the world of sport and the world’s original performance fibre: Merino wool. Now in its 36th edition, the America’s Cup is the oldest trophy in the history of sport, which sees the participation of the most technologically advanced boats in the world. The Woolmark Company’s commitment to championing innovation will see the development of a Merino wool-rich uniform to support the entire Luna Rossa team and crew across the regattas, events and activities – during training and sailing. The Woolmark- certified uniform will include: waterproof jacket, soft shell jacket, polo shirt, T-shirt, wet jacket, blouson, wetsuit and base-layers. “The partnership between the Luna Rossa Prada Pirelli team and The Woolmark Company is based on a shared philosophy, inspired by innovation and technology, as well as research into new materials and social responsibility,” said Prada Group Head The America’s Cup team Luna Rossa Prada Pirelli will benefit from the performance attributes of wool in its new sailing uniform, as a result of a partnership announced with AWI’s subsidiary The Woolmark Company. WOOL JOINS CHALLENGE TO HELP WIN THE AMERICA’S CUP Team members in their wool-rich garments, training in June on a scaled-down model of the AC75 Luna Rossa that will take part in the America’s Cup. Luna Rossa team director and skipper Max Sirena: “Our new uniforms are a wonderful surprise that make our body – and our spirit – feel good.” Luna Rossa team director and skipper Max Sirena wearing the uniform with the Woolmark logo on the sleeve. PHOTO: Marco Bertani Consul at the Australian Embassy in Italy, Belinda Waldron, with AWI’s Global Strategic Advisor Fabrizio Servente and Luna Rossa helmsman Jimmy Spithill from Australia (who has won the America’s Cup twice) at the partnership launch in Florence. The wool-rich garments are worn by the entire Luna Rossa sailing team during training as well as sailing. PHOTO: Marco Bertani. of Marketing and Communication, Lorenzo Bertelli. “I am certain that having The Woolmark Company as technical partner will add even more prestige to the team.” Team director and skipper Max Sirena said: “Our physical activity is very demanding in terms of clothing: the garments we wear must be as isothermic, elastic, breathable and water resistant as possible. Well, I discovered on my own skin that Merino wool is all this. It really is a performance fibre, and besides that, it is also absolutely sustainable and biodegradable.” Wool is 100% natural, renewable, biodegradable and is the most reused and recycled apparel fibre on the planet. Moving away from uniforms made from synthetic fibres, the use of wool in the Luna Rossa Prada Pirelli team uniforms offers a natural solution with reduced environmental impact and will be tested by the best through this technical partnership. The partnership announcement was made at a press conference during the Pitti Immagine Uomo trade show in Florence, attended by the sailing team who wore the wool polo shirt alongside examples of other wool garments from the collection. Lorenzo Bertelli and Max Sirena were speakers at the presentation, along with AWI CEO Stuart McCullough. “The America’s Cup has always symbolised the best of the best – from the best boats, to the best crews and now the best fibre,” explained Mr McCullough. “It’s the first time wool will take to the seas on such a large scale and allows us – along with Australia’s 60,000 woolgrowers – to see Australian wool used in such an innovative way.” In 2020, the first regatta of the America’s Cup World Series will take place in Cagliari, Italy. Additional World Series events will be held around the world in the lead up to Auckland, New Zealand, where in early 2021, the Prada Cup will decide the challenger who will race in the 36th America’s Cup, presented by Prada, scheduled for March 2021. 8 OFF FARM
In the Shops - September 2019