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Beyond the Bale : September 2019
UPFRONT 7 To increase the profitability and sustainability of the wool processing and manufacturing supply chain. TEXTILE & RETAILING TECHNOLOGIES 1. Proof of concept novel retail technology application. 2. Proof of concept novel textile technology/fashion tech application. 3. Educational packages to increase technology awareness, adoption and digital literacy. PARTNERED INNOVATION 1. Partner with six machinery companies for product or process development. 2. Minimum of ten fully-fashioned garment product developments made commercially available. 3. Minimum of five footwear developments made commercially available. 4. Research and commercial trial of one wearable technology. 5. Partnered product developments to increase by 20%. RETAIL EDUCATION 1. Deliver retail training programs across womenswear, menswear and sportswear to a minimum of 50 retailers/brands globally. 2. Retail staff have successfully completed 200 retail training courses on the properties and benefits of Australian wool on the Woolmark Learning Centre digital platform. TRADE EXTENSION 1. Increase the number of supply chain partners contributing to The Wool Lab by 10% to drive demand. 2. Increase swatch requests from The Wool Lab by 5%. 3. Expand its Wool Resource Centres to USA (New York) to increase awareness. 4. Increase engagement at the most influential international yarn, fabric, sports/outdoor, machinery and technical shows by 10%. STUDENT EDUCATION 1. Increase participation in the Learn About Wool primary and secondary education program by 10%. 2. Increase global participation in the Wool4School secondary design competition by 20% across Australia, Hong Kong, UK and Italy. 3. Increase participation in tertiary education programs by 15%. 4. Students have successfully completed 700 courses on the Australian wool and manufacturing industry through the Woolmark Learning Centre digital platform. QUALITY CONTROL 1. 1,200 branded product samples purchased and processed through the QA program to maintain the integrity of the Woolmark brand. LICENSING 1. Increasing use of the Woolmark logo on qualifying product by 10% as measured through the use of branded tickets and labels. To continue to build demand for Australian wool by reinforcing its position in the market and solidifying a strong price to ensure a sustainable future for Australian woolgrowers. FIBRE ADVOCACY 1. Increase trade leads by 2.5%. 2. 5% active engagement rate on owned content. INTERNATIONAL WOOLMARK PRIZE 1. 300 new leads per year. 2. Achieve 50% of surveyed alumni as continued wool advocates post-award. 3. Five commercial partners retain alumni collections after initial season. WOOLMARK PERFORMANCE CHALLENGE 1. Increase digital engagement by 20% year on year. 2. Increase competition entry rate by 10%. 3. Increase webinar average attendance rate from 19. FIBRE ADVOCACY 1. 5% increase in active engagement on owned media channels. 2. Increase Share of Voice (SOV) by 8% for The Woolmark Company and Merino wool. 3. Increase in campaign-specific brand awareness by 5%. 4. Increase in campaign-specific brand sentiment by 5%. BRAND PARTNERSHIP 1. Partner with five global brand partners. 2. Increase purchase intent of Australian wool by 5%. 3. Achieve 5% increase in units of clothing with five brand partners with a global presence. To provide tools to ease the flow of information about Australian wool up and down the supply chain to all parties; to communicate wool’s benefits, facilitate provenance and supply chain transparency. WOOLQ 1. An increase of 5,000 woolgrowers adopting the WoolQ grower tools. 2. 5% of all Australian wool traded via the WoolQ Market tool. FIBRE IDENTIFICATION & TRACING 1. Define new fibre-origin test method for adoption into the supply chain and use by laboratories. 2. Draft protocols for the chain of custody of wool through the supply chain ready for review by global wool industry bodies. HEALTH AND WELLNESS 1. Produce and publish evidence of specified next to skin Merino garments as beneficial for eczema. 2. Produce and publish evidence of specified next to skin Merino garments as improving sleep quality. 3. Generate new test protocols to measure wool's breathability in dynamic conditions. ECO CREDENTIALS 1. Produce and publish evidence how current environmental scoring of apparel disadvantages the value chains of natural and renewable biogenic carbon fibres compared to non renewable fossil carbon derived fibres. 2. Produce and publish case studies on the environmental and economic impact of woolgrowers using regenerative farming practices. 3. Complete a wool cradle to grave Life Cycle Analysis. 4. Generate new knowledge for improving the on-farm carbon account. PROCESSINGINNOVATION&EDUCATIONEXTENSIONMARKETINGTRACEABILITYPROCESSINGINNOVATIONEDUCTAIONEXTENSIONWOOLMARKBUSINESS&TALENTDEV.CONSUMERFIBRESCIENCESUPPLYCHAINTRADE
In the Shops - September 2019