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Beyond the Bale : June 2019
MARKET INTELLIGENCE 59 Keen to trial the WoolQ eSpeci, experienced classer and woolgrower Brenton Putland was impressed with how easy it was to understand and navigate. He quickly recognised the efficiencies that come with eliminating the need to keep track of paper and pens in the shed, saying: “I can just walk over to the classers’ table, tap into it and put my bales in.” Martin Kay from Elders was onsite during shearing and shared an equally positive view of the role that WoolQ can play in the industry going forward. “I think the missing piece in the puzzle has been to offer the digital side with the reporting and tracking of the wool all the way through,” Martin said. “WoolQ is helping the wool industry stay up to date with other industries and what they are doing. Using the technology to bring those people who are more remote closer to the end user of the wool has been the big advantage.” There is no doubt that the entire team at Mine Creek saw the elimination of manual data-capture errors and handwriting illegibility problems as a huge benefit of WoolQ. “The old wool speci being handwritten is open to bad hand-writing and mistakes – it can be quite a headache for the wool store handlers,” Brenton commented. Martin agreed: “We do have a hall of shame of classer species that are pretty hard to read and pretty hard to interpret. By having this system, everyone’s reading the same thing.” THOUSANDS SIGN UP AND LOG ON Thousands of woolgrowers have jumped on board the WoolQ platform since its launch last year and have started using the WoolQ eSpeci to capture and store their clip data in their own, personal WoolQ dashboard. A significant number of brokers are also now connected to WoolQ, enabling the completed It wasn’t until the team at ‘Mine Creek’ on Kangaroo Island incorporated WoolQ into their recent shearing, that they observed the true value the digital tool will add to each of their businesses. eSpeci to be automatically sent electronically to the broker’s system. An increasing number of brokers can also automatically send back the test and sale results of the wool electronically to the woolgrower. As this information builds after each clip that’s entered, it creates a valuable reference that will enable year on year comparisons and inform better decision making. “If I were to come to the shed for the first time, I could look at last year’s results through the WoolQ eSpeci,” Brenton commented. “It would help me put lines together or keep lines apart.” The WoolQ platform has been designed to be very user friendly. “It’s been really good, you can’t really blow anything up in there. Like anything, the more you use it, the better you get at it,” Martin said. Woolgrower Matthew Kelly of ‘Mine Creek’ describes WoolQ as simple and WOOLQ WoolQ supports all key stages of the growing and selling cycle, enabling woolgrowers to store and easily access a digital record of all their shearing information, from clip data through to test and sales results. Classer and woolgrower Brenton Putland: “The WoolQ eSpeci is a great tool to have in the shed; it improves my ability to do my job better.” straightforward to use: “I picked it up pretty easily”, he said, whilst his father commented: “Yes I think WoolQ’s just a really good way to simplify the process and make it a lot better.” If you are yet to register for WoolQ, head to www.woolq.com to get started. The value of the WoolQ platform and the insights it can provide to aid your business decisions builds year on year, so the sooner you start, the sooner you will reap the benefits. You will find helpful tutorials that will help guide you through the process. A WoolQ Starter Pack can also be mailed out to your address, to further support you in getting prepared prior to shearing commencing. Once you’ve registered at www.woolq.com, you’ll find the Starter Pack order form in the education section of the WoolQ portal. MORE INFORMATION www.woolq.com MAKES SHEDWORK EASIER