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Beyond the Bale : June 2019
The elite athleisure brand APL – whose products are regularly seen on celebrities including the Kardashians, Jessica Alba and even Oprah – has once again collaborated with AWI’s marketing arm The Woolmark Company, this time to develop Merino wool apparel which the brand calls its “most sustainable and luxe apparel collection”. The release in March of the APL ‘Perfect Merino Wool Apparel Collection’ is the second launch in a series of long-term Woolmark- certified product collaborations between APL and The Woolmark Company. “This collection marks another milestone in the long-term relationship we have formed with APL,” AWI CEO Stuart McCullough said. “Following the successful launch of APL’s TechLoom Breeze Merino wool sneakers in December, we are pleased to further develop our collaboration with this studio-to-street apparel collection and champion the technical benefits of Australian Merino wool in activewear.” APL Co-Founder Ryan Goldston said the apparel collaboration with The Woolmark Company represents more than 18 months’ worth of design, research, and development. “As the brand that pioneered the luxury performance category, we felt that the super fibre wool would be an amazing foundation for building a unique apparel capsule collection,” he said. “Our pieces can be worn in all different aspects of your life because of the performance benefits of Merino wool, in combination with its luxurious feel and texture.” The wool and wool-rich collection showcases the fibre’s inherent qualities including softness, breathability and odour resistance – and blends the line between performance and fashion, utilising technically advanced fabrications that are unique to each garment. The 10-piece collection includes hoodies and trousers for men and women; T-shirt, running shorts and varsity jacket for men; and for women there is a bomber jacket and a crop top and cowl neck top comprising 100% Australian Merino wool for superior next-to- skin softness and a light feel. The full collection is available online (worldwide shipping) from the APL website. MORE INFORMATION www.athleticpropulsionlabs.com www.woolmark.com/apl Hot on the heels of the recent launch of its inaugural wool running shoes, LA-based Athletic Propulsion Labs (APL) has now released a 10-piece apparel collection, again highlighting Australian Merino wool. APL’s Woolmark-certified 10-piece Perfect Merino Wool Apparel Collection provides optimum comfort and performance from travel to training. Left: The cowl neck top, bomber jacket and women’s trouser. Right: The hoodie and men’s trouser. To complement the APL collection’s launch in March, several US-based style influencers showcased the apparel on their social media channels. Pictured below are US fashion influencer Natalie Lim Suarez (who has 607K Instagram followers) with her sister Dylana (who has 218K Instagram followers) in one of their Instagram posts wearing pieces from the new collection. In the post, Natalie says: “This super chic collection of tanks, leggings, and even Merino wool sneakers are made to last longer, wear after wear. My current mindset when shopping is: invest in higher quality natural materials, and buy less. These are pieces that require me to wash less, wear more, and perform better no matter what workout I’m doing on or off the mat.” FUSION OF FITNESS AND FASHION FASHION INFLUENCERS BACK THE COLLECTION Left: The crop top, bomber jacket and women’s trouser. Right: The varsity jacket, T-shirt and men’s trouser. Both are also wearing APL’s Woolmark-certified TechLoom Breeze Merino wool sneakers, released last year. OFF FARM 7