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Beyond the Bale : March 2019
MARKET INTELLIGENCE 59 With more than 2,000 users now registered on WoolQ, it is clear woolgrowers, brokers and classers are seeing the benefits the online platform has to offer. Lucindale-based woolgrower, classer and broker Steph Brooker-Jones has a passion for driving the ongoing development and evolution of the wool industry, and so was an early supporter and adopter of the WoolQ platform. She says WoolQ is a great way for woolgrowers to build their networks across the wool industry. “Growers can create their own business profiles and interact with other growers and possibly in the future with the trade,” she said. Whilst other ag sectors are already well progressed in their adoption of digital technologies, the wool industry has been slower to evolve. It seems, however, the momentum is building, with both the current and future custodians of the wool industry trialling the online tools and resources now available to them. “The majority of business and commodities now have online access and trading platforms,” said Steph. “It’s time the wool industry entered the 21st century.” In addition to the ability for growers to build their networks and profile across the industry, another key benefit of WoolQ is Continued adoption suggests woolgrowers are embracing the digital age and starting to see the value of online tools such as WoolQ. its efficiency in solving in-shed errors, an area close to Steph’s heart. In the past few months, Steph has completed several online WoolQ e-specifications for her own shearing as well as encouraging her clients and wool classers to trial the tools. “We have to get woolgrowers, woolclassers and even the pressers in the shearing shed on board,” says Ms Brooker-Jones, who sees WoolQ as a key means of solving one of the industry’s most significant challenges – discrepancies in paperwork. “We have so many errors with duplicate bales, misdescribed bales or bales not turning up in store, but with WoolQ, the system will not allow you to duplicate bales and allocate bales to the wrong lines.” For some of the earlier adopters of WoolQ, ENCOURAGING WOOL INDUSTRY EVOLUTION South Australian based wool broker, classer and woolgrower Steph Brooker-Jones considers it important for the wool industry to embrace technology such as WoolQ. this will be their second year of using the online platform, so they will enjoy the additional benefit of being able to see all their clip data, test results and sale results on their own personal WoolQ dashboard, and to compare this year versus last year. The value of the WoolQ platform and the insights it can provide to aid your business decisions builds year on year, so if you are yet to register and trial the tools, head to www. woolq.com to get started. A WoolQ Starter Pack can also be mailed out to your address, to further support you in getting prepared in-shed. You’ll find the Starter Pack order form at the bottom of the FAQ section of the WoolQ portal www.woolq.com. MORE INFORMATION www.woolq.com WOOLQ MARKET TRIALS UNDER WAY Following several trials, the remaining piece of WoolQ functionality, WoolQ Market, is in its final stages of testing and is soon to be released. All components of the WoolQ platform have undergone extensive user engagement and testing to ensure the tools are user friendly, intuitive and deliver value. The most recent trial of the WoolQ Market functionality highlights the tool will soon be ready for release. WoolQ Market aims to be a centralised, online marketplace for Australian wool. The two-tiered platform will provide both a bulletin board of buying and selling interest accessible on a 24/7 basis as well as an efficient, easy to use online auction operating outside the Open Cry Market hours. With extensive benefits for buyers, brokers and growers, the WoolQ Market will serve as a complement to the current Open Cry auction markets. Livestock producers have embraced electronic selling for years, with millions of sheep and huge numbers of cattle now sold this way each year, but woolgrowers have been slower to adopt the introduction of digital tools. It is encouraging to see the initial interest in WoolQ Market and a gradual turning of the tide as the industry starts to explore more online avenues. To participate in WoolQ Market when it launches, users will need to be registered. Pre-registrations for WoolQ Market are open now – head to www.woolq.com/woolq- market to register your details to ensure you are kept informed via email of the developments. You can also view a short video that explains more about the functionality and benefits of WoolQ Market.
In the Shops - March 2019