HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : March 2019
45 Years, 45 Stories is an initiative of the Australian Government through the Department of Foreign Affairs and Trade, marking an important milestone for the ever- expanding relationship between the countries. AWI’s marketing subsidiary The Woolmark Company was one of 45 organisations chosen by the Australian Government to be featured in the initiative that included a collection of stories told from Australian and Chinese perspectives and which celebrated the evolution of Australia-China relations. A commemorative book titled 45 Years, 45 Stories was launched on 8 November at an event at the Australian embassy in Beijing attended by the visiting Australian Minister for Foreign Affairs, Marise Payne; the Australian Ambassador to China, Jan Adams; AWI Country Manager for China, Jeff Ma; and other VIP guests. In the book, Jeff recounts how AWI developed its partnership with supermodel Lu Yan’s fashion brand Comme Moi – the first Chinese brand to collaborate with AWI on a collection made from Australian Merino wool – as an example of how AWI builds demand for Australian wool in China. “I first met Lu Yan when she was one of the judges for the International Woolmark Prize 2015/16 Asia Regional Final. She was inquisitive and attentive to each designer nominee, even trying on some of the garments to get a proper idea of the silhouette and handle of each piece. We ended up talking at length about her modelling experience in the fashion industry, as well as her first foray into fashion design with the creation of her brand Comme Moi. That AWI has been acknowledged by the Australian Government for the company’s support of Australia-China relations by way of its fostering of international trade and textile innovation. AWI partnered with a fashion forum in Hong Kong to help promote Australian wool to the leading lights of the region’s textile industry. ACHIEVEMENTS IN CHINA RECOGNISED BY DFAT HONG KONG FASHION FORUM HIGHLIGHTS AUSSIE WOOL Reinforcing Hong Kong’s position as the Asian hub for fashion trade and business development, the Hong Kong government’s Fashion Asia Hong Kong initiative combines insightful conversations, engaging interactions and cultural exchanges. The program brings together brand executives, cutting-edge designers, entrepreneurs, merchandisers, buyers, marketers, strategists and creatives from various fields to discuss the most pertinent issues facing the industry today, while providing insight and strategies to navigate the current market. The Fashion Challenge's two-day forum was supported by AWI’s subsidiary The conversation was probably the moment where we both thought The Woolmark Company and Comme Moi could collaborate on a collection. “Comme Moi’s use of Australian Merino wool shows just how versatile this luxurious fibre can be. Gone are the days of wool only being used for winter wear and uniforms. “I feel incredibly lucky to work on such an important partnership and one which so beautifully connects the Australian wool and Chinese textile industries.” Woolmark Company, with the aim to ignite dialogue around the enduring prominence of Australian wool in the global fashion industry. It featured panel discussions with AWI’s global manager for the International Woolmark Prize, Lucy Owen, and fashion designer and 2013/14 International Woolmark Prize winner, Rahul Mishra. The Woolmark Company also partnered with young and emerging fashion labels and past Hong Kong International Woolmark Prize finalists and semi-finalists to deliver a fall/winter collection showcasing to the crowds a wide range of fabrics and design techniques crafted with Australian Merino wool. Local designers created an autumn/winter collection showcasing Australian Merino wool. AWI Country Manager for China, Jeff Ma; Australian Ambassador to China, Jan Adams; and designer Lu Yan at the launch of a Comme Moi Merino wool collection in Beijing in 2017. AWI Country Manager for China, Jeff Ma, alongside the Australian Minister for Foreign Affairs, Marise Payne, as she gives a speech at the Australian embassy in Beijing marking the 45th anniversary of Australia-China diplomatic relations. PHOTO: DFAT/Chris Crerar AWI’s Lucy Owen and fashion designer Rahul Mishra promoting wool at the fashion forum. OFF FARM 25
In the Shops - March 2019