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Beyond the Bale : March 2019
INTERNATIONAL WOOLMARK PRIZE 2018/19 WINNERS ANNOUNCED The International Woolmark Prize generates long-term incremental demand for Australian Merino wool by connecting emerging designers, markets and consumers with Australia's versatile natural fibre. Menswear and Innovation Award winner Edward Crutchley (left) with Womenswear winners Nicole and Michael Colovos. In front of global fashion celebrities and media, the winners of the 2018/19 International Woolmark Prize were announced in February at a special event during the official schedule of London Fashion Week. Edward Crutchley from Britain and Colovos from the USA are the winners of the menswear and womenswear categories. Edward Crutchley also won the Innovation Award for the most innovative or sustainable approach to systems production, materials, textile design or product design. Relaunched in 2012 by AWI’s marketing arm, The Woolmark Company, the International Woolmark Prize is designed to generate long-term incremental demand for Australian Merino wool by increasing the knowledge of and lifetime loyalty to the fibre amongst the competition’s designers and alumni around the globe. Furthermore, the phenomenal interest in these awards from fashion communities • Connecting the world’s leading fashion designers with Australian Merino wool is extremely important due to the enormous influence these designers have in setting global textile trends for mainstream retail brands. • Every year, the designers develop and present the most innovative designs, made from at least 80% Australian Merino wool. • Since its relaunch in 2012, nearly 500 of the award’s participating designers from 65 countries have received an extensive wool education from product development to sourcing. • The competition’s alumni (designers and judges) are imbued with a love of wool that often translates into their subsequent collections being wool-rich. • The designs are judged by some of the most famous and respected authorities on fashion, and presented in front of the world’s media. • The winning collections are stocked (including online) by the program’s retail partners, some of the world’s most prestigious department stores and boutiques. INTERNATION WOOLMARK PRIZE AT A GLANCE and media globally is helping put wool back on the agendas of a broader range of fashion designers, manufacturers, brands and retailers, and consequently into retail stores for consumers to purchase. The designs from the 12 finalists – selected from more than 300 applicants representing 46 countries – were judged at the finals event at Lindley Hall in central London by some of the most respected authorities on fashion along with representatives from the International Woolmark Prize retail partner network. The world’s most prestigious department stores and boutiques, including Harvey Nichols and David Jones, will showcase and stock the wool collections of the menswear 12 OFF FARM
In the Shops - March 2019