HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : March 2019
Merino wool’s presence continues to increase in the rapidly-growing sports and outdoor market. This was very much in evidence at the ISPO trade show last month in Munich which attracted more than 80,000 visitors from more than 120 countries. Increased competition in the activewear market means a growing number of brands are looking to innovate with natural performance fibres, such as Australian Merino wool. This move not only allows for a point of difference, but also fulfils the demands of environmentally-aware consumers seeking a healthier lifestyle. AWI’s marketing arm The Woolmark Company once again exhibited on ISPO’s ‘Wool Street’, displaying innovative wool products (for activities such as yoga, hiking and cycling) and championing Australian wool’s natural benefits and technical properties. The latest edition of AWI’s The Wool Lab Sport sourcing guide was available for viewing, providing visiting manufacturers and brands with direct access to the world’s most innovative technical performance fabrics and yarns. 100% wool and wool-rich outer-wear fabrics offer protection from the elements whilst maximising wool’s natural benefits of comfort and breathability. The selection includes a wide variety of fabric types and technical blends in single and double weaves or in laminated and bonded versions. Of particular interest is a unique wool-rich windbreaker at a weight of less than 60gsm. The ISPO Product of the Year in the Outdoor category was awarded to German brand Grüezi Bag for its Biopod DownWool Nature sleeping bag – made with a down and wool filling, it offers superior insulation and a natural alternative to synthetic wadding. PHOTO: MesseMünchen GmbH With its focus this year on sustainability, the world’s leading sports and outdoor trade show ISPO was the perfect opportunity for brands to drive demand for Merino wool. WOOL CONTINUES TO WIN IN SPORTSWEAR Woolmark licensee Devold won an ISPO Outdoor Award in the base-layer category for its Tuvegga Sport Air reversible base-layer. “Mid- and base-layers continue to grow, with special lightweight constructions in 100% wool along with unique blends and ripstop alternatives adding another platform for Merino wool and its comfort-adding properties,” said AWI Advisor for Sports and Outdoors Lars Ulvesund. “The Wool Lab Sport also highlights the latest knitting technology, utilising high-tech ADF knitting techniques, giving wool products the extra edge. “What we also saw at this year’s show was the increased presence of leading spinners and their discussions with retailers generating a substantial amount of innovative developments in both 100% wool and technical blends, with core and wrap-spun yarns in combinations of staple and filament fibres. “Woven wool fabrics were not to be left behind, with OptimTM fabric gaining ground thanks to its unique place in the market – it’s a 100% Australian wool wind and water-resistant outerwear fabric. In addition, the innovative weaves with other technical fabrics such as Cordura were also generating a lot of interest.” Prestigious awards were won at ISPO by several companies for their wool innovations. Of note, Woolmark licensee Devold of Norway won with a new addition to the brand’s base- layer offering. The Devold Tuvegga Sport Air is a reversible base-layer made from 100% Merino wool, providing the wearer with an all-in-one garment that adapts to different levels of intensity and changing outdoor temperatures. “There are two sides to this innovation story; one side of the base-layer is recognisable as a classic base-layer with a flat surface offering high breathability. The other side has a 3D fabric construction with air channel knit to generate additional insulation when facing your skin,” said Devold of Norway designer Camilla Phil Raugland. “The clear advantage of this garment is that you can choose which side to wear against your skin, depending on your activity level or need for insulation.” 10 OFF FARM
In the Shops - March 2019