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Beyond the Bale : March 2019
In the New England region of the USA – and many other parts of the northern hemisphere – there’s perhaps no greater test of a runner’s will than getting outside and training in the bleak, dark depths of January and February. It’s because of the cold – each day it reveals itself anew. Today, it could be a breath appearing in mid-air. A frosted face. Chapped lips. Sometimes it’s a whipping wind, biting and bracing. Pushing and pulling, making you question every step. It can burn your lungs and nip at your ears. Occasionally, it freezes tears on your cheeks as you wipe a dripping nose. Often it’s a feeling, deep in your bones before you even emerge from bed... Since 2014, Boston-based running apparel brand Tracksmith has celebrated the grind of winter training with its annual No Days US running apparel brand Tracksmith has this year included Australian Merino wool in its No Days Off collection of winter running apparel, thanks to a collaboration with AWI. the door in winter: a jacket, vest, running pant, waffle base-layer, turtleneck, mittens, socks and a cap – for men and women. The collection complements some of Tracksmith’s best-selling Merino wool pieces including the Harrier Long Sleeve, Downeaster top, Fynnsen Crewneck and Freya Hoodie. “As the sports and outdoor industry continues to grow, AWI sees huge potential for Australian Merino wool in this market and continues to invest in it,” AWI CEO Stuart McCullough said. A technical fibre, Merino wool is temperature regulating, moisture-wicking and has the ability to dry quickly while resisting odours, allowing athletes to run in these pieces every day. In the sub-zero conditions at the training camp in Vermont, the runners certainly embraced the chilly workouts thanks to the thermal properties of the Merino pieces in Tracksmith’s collection – check out the images on the Tracksmith website (at http://ndo19. tracksmith.com) as proof! MORE INFORMATION www.tracksmith.com/collections /no-days-off www.woolmark.com/tracksmith WINTER RUNNING GEAR WINS WITH WOOL The 2019 No Days Off collection of winter running apparel by Boston-based brand Tracksmith is made from Australian Merino wool, a natural fibre with superior performance attributes. Off campaign – and for its 2019 campaign, the brand has turned to the original performance fibre, Australian Merino wool, to give their customers the natural edge. This year, Tracksmith partnered with AWI’s marketing arm The Woolmark Company to create its No Days Off capsule collection featuring winter running apparel products made from Australian Merino wool – and together they put the collection through its paces at a snowy training camp in Craftsbury, Vermont as part of the campaign. “No Days Off is a call to action: a daily reminder to do something to improve yourself as a runner,” explained Tracksmith founder and CEO Matt Taylor. “Our collections have always included Merino wool pieces because of its versatility in tough conditions, and this year, we’ve expanded the use of Australian Merino wool throughout the No Days Off line. These are pieces you can wear day in and day out, thanks to Merino wool’s ability to dry quickly and resist odours. It’s No Days Off in both spirit and function.” The Merino-driven collection includes everything a runner needs to get out of 8 OFF FARM
In the Shops - March 2019