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Beyond the Bale : December 2018
MARKET INTELLIGENCE 75 With growing numbers of WoolQ eSpeci’s being submitted across Australia since its launch earlier in the year, it is clear there is an appetite within the Australian wool industry for the introduction of digital tools such as the WoolQ platform. Growers and classers can see the various benefits of using the digital alternative to the paper speci – the WoolQ eSpeci – but understandably, many will experience a natural reluctance because they’ve used paper all their lives and are very comfortable with this in-shed process. For the digital natives, who have grown up with digital technologies, the introduction of a technology such as WoolQ is an obvious and welcome addition. However, for those who don’t use digital devices every day, the process of adoption is naturally less comfortable and requires some additional support and preparation. The key to these smooth adoptions of the WoolQ eSpeci has been advanced preparation and planning. Ensuring your full team has been exposed to the WoolQ tool before you commence shearing will help ensure a much WoolQ eSpeci submissions continue to increase throughout the shearing season as growers and classers trial the digital tool. easier transition, the first time you use the tool. Whilst the WoolQ eSpeci tool is very intuitive and has been designed for ease of use, like any software, it still requires preparation and some light training to ensure you get the most out of it. The more you use the tool, the easier and quicker it will become. WoolQ recommends meeting with your classer before shearing, to run through the tool and online video tutorials. Taking time to get comfortable with the interface and where everything is located will ensure the tool feels familiar when the time comes to use it. Practicing in advance, by entering details from an old paper speci into the WoolQ eSpeci, just as if you were in-shed, will enable you to understand the workings of the tool and get used to the process of entering the data. Once you have completed this practice eSpeci, you should be ready to go. If you come across any questions during your trial run, you can easily refer to the online training, use email support or call WoolQ to work through any issues before ADOPTION OF WOOLQ CONTINUES TO BUILD! WOOLQ MARKET COMING SOON! The final piece of WoolQ functionality, WoolQ Market, will soon be released, completing the suite of tools on the platform. The WoolQ Market aims to be a centralised, online marketplace for Australian wool. The two-tiered platform will provide both a bulletin board of buying and selling interest accessible on a 24/7 basis as well as an efficient, easy to use online auction operating outside the Open Cry market hours. With extensive benefits for buyers, brokers and growers, the WoolQ Market will serve as a complement to the current Open Cry auction markets. A pilot of the WoolQ Market will commence at the end of the year, with full roll out anticipated early in 2019. To ensure you are kept informed via email of the developments, ensure you register at www.woolq.com. Jack Cotton from Kelvedon estate in Tasmania, pictured with his daughter Anna, was initially sceptical as to whether the transition from paper to digital would really pay off, but after using the eSpeci in-shed for a few days he could see its “clear advantages”. This has been the overwhelming experience of growers and classers who WoolQ has supported in their transition from the current paper speci to the WoolQ eSpeci. shearing starts. Our in-field support team is also available, with notice, should you have a larger group or association that would benefit from a live demonstration – you can reach the WoolQ team at firstname.lastname@example.org if you are interested. A WoolQ Starter Pack can also be mailed out to your address, to further support you in-shed. Once you’ve registered at www.woolq.com you’ll find the Starter Pack order form in the education section of the WoolQ portal. MORE INFORMATION www.woolq.com
In the Shops - March 2019