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Beyond the Bale : December 2018
ON FARM 71 WOOLMARK BALE STENCIL “Wool bales are seen by many hundreds of thousands of people as the bales travel the backroads and highways of Australia, through country towns and metropolitan suburbs, before they end up in warehouses ready for sale,” AWI CEO Stuart McCullough said. “Having the world-famous Woolmark logo stencilled onto wool bales is a simple and cost-effective opportunity to help market Australian wool, in a very personal and proud way. “In 2017 there were 1.78 million bales of wool sold at auction. Imagine if all those had the Woolmark logo on them – the returns in terms of exposure would be exceptional. “Most of our wool bales are of course shipped overseas, and the logo on the bale would travel with the bale, clearly identifying to processors that they are handling wool sourced from the world’s leading producer of the fibre. “I encourage all eligible Australian levy payers Australian wool has been transported in bales ever since wool was first produced in Australia, more than 200 years ago. Sometimes the bales were conveyed by bullock drays, sometimes by horse wagons, sometimes by train or paddle-steamer – sometimes even on carts pulled by camels. Nowadays, of course, they are mainly transported by trucks on the road. But in whatever way they are transported – in the past, now or into the future – one thing is for sure, it is a very proud moment for the woolgrower to see their bales loaded onto the truck and sent off for sale; often it is the culmination of 12 months’ hard work. To help showcase their greasy wool as proudly grown in Australia, AWI and its marketing subsidiary, The Woolmark Company, are offering Australian woolgrowers a free stencil of the Woolmark logo (pictured right) that they can use to brand their wool bales. AWI and The Woolmark Company are offering Australian woolgrowers a free stencil of the Woolmark logo for use on their wool bales, to identify and brand their wool fibre as being proudly grown in Australia. Australian woolgrowers should head to www.wool.com/stencil and fill out the application online. Alternatively, woolgrowers can fill out the hard copy application form that was sent with this edition of Beyond the Bale and post it (no stamp required) back to AWI. Woolgrowers are eligible to apply for a stencil if they were eligible to vote in WoolPoll, ie they have paid more than a total of $100 in wool levies over the past three financial years. Woolgrowers can order up to two stencils per order. Woolgrowers need to provide their AWI Shareholder or Levy Payer Reference Number as part of the application. HOW DO I OBTAIN A WOOLMARK BALE STENCIL? to apply for the new Woolmark stencil for use on their wool bales – and proudly showcase their premium fibre to the world.” MORE INFORMATION www.wool.com/stencil email@example.com
In the Shops - March 2019