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Beyond the Bale : December 2018
EDUCATION HIGHLIGHTS AUSSIE FASHION AND TEXTILE STUDENTS VISIT THE FARM AWI’s Student Education team organised a trip for fashion and textile students to Belgenny Farm on the outskirts of Sydney, to give them a real life experience of a working Merino property, and expose them to the very beginning of the wool supply chain. About 50 tertiary students from Whitehouse Institute of Design, Raffles College, University of Technology Sydney and TAFE NSW joined the trip to Belgenny Farm. Many of the students had previously attended a Naturally Inspiring seminar in Sydney hosted by AWI, at which they learnt the benefits of using wool in their textile work. The visit to the farm very much complemented the seminar and gave them a rounded education about wool. At Belgenny Farm, the students were shown working dog and sheep shearing demonstrations, plus given a tour of the historic farm, which is part of the original 2,000 hectare Camden property granted to John Macarthur in 1805. Ranked among Australia’s great agricultural pioneers, John and Elizabeth Macarthur and their descendants were at the forefront of the wool industry. While they were not the first to breed or grow sheep in Australia, the Macarthurs were one of the first to export quality wool in commercial quantities. NATURALLY INSPIRING SEMINAR IN MELBOURNE AWI’s Naturally Inspiring seminars have become a must- attend event for tertiary students, with the seminars being held in key textile education hubs across the world – the latest being in Melbourne. TALKING TURKEY TO STUDENTS As well as having a stand at the Première Vision trade show in Istanbul, AWI also promoted Australian wool to fashion and textile students during seminars at the event. The Woolmark Company’s Key Account Manager Marta Amat educating students about the benefits of Australian wool. Fashion and textile students at Belgenny Farm being shown a Merino fleece that has just been shorn. Fashion and textile students at the Naturally Inspiring seminar in Melbourne. Naturally Inspiring seminars not only offer students the chance to learn about wool and the numerous ways to work with the fibre, but also give exclusive insights into the fashion, retail and textile industries from experts in the field. August saw Naturally Inspiring head to Melbourne for the second seminar for the year. Hosted by AWI’s Global Strategic Advisor Peter Ackroyd, the seminar also included AWI’s Education Extension Program Manager Kelly McAvoy and consultants Roy Kettlewell and Carol Stubbs educating students on the characteristics and benefits of wool. Industry leaders and experts took part in a panel discussion focusing on the versatile qualities of Merino wool, particularly for fashion garments and textiles. The speakers included Mario-Luca Carlucci of Strateas AWI’s marketing arm The Woolmark Company debuted at Première Vision Istanbul, showcasing the latest innovations in wool as well as the best commercially available wool yarns and products as shown in the latest The Wool Lab sourcing guide. The Woolmark Company also organised seminars for fashion and textile students during Première Vision Istanbul. The Woolmark Company’s Key Account Manager Marta Amat spoke about the Carlucci (see page 18), Rong Jake Chen of AMXANDER, designer Jonathan Ward and International Woolmark Prize mentor Natalie Skubel. many features of Australian Merino wool and the trends of the Autumn/Winter 2019/20 season. Turkey already boasts a relatively strong manufacturing base – aided by its proximity to both the east and the west – and so AWI has spent the past few years working closely with Turkish manufacturers. Added to this, there is a growing importance for retail – with an increasing number of international brands exploring Turkey. OFF FARM 35
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