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Beyond the Bale : December 2018
Zadig & Voltaire is a contemporary and creative fashion label made in Paris, with a French mindset and Voltairian spirit. Founded in 1997, the brand aims to bring women closer to freedom, ease and autonomy. The hero pieces of the brand’s latest collection are a series of lightweight wool tank tops emblazoned with the names of the brand’s three muses: Eva Herzigová, iconic model of the 90s; Sasha Pivovarova, of the new generation of fashion; and Freja Beha Erichsen, living image of the androgynous and sublime model. Another successful collaboration by AWI with contemporary French label Zadig & Voltaire has resulted in a boyish, laid- back luxe aesthetic that exudes ease, assurance, and energy – all made possible by the luxurious feeling of Australian Merino wool. The crowds at the launch of French label KOCHÉ’s latest collection at Paris Fashion Week very much liked what they saw – in no small part because of the collection’s distinctive Merino wool pieces. These Woolmark-certified tank tops, which were presented during Paris Fashion Week, are the result of another successful collaboration with AWI’s marketing arm The Woolmark Company. “Wool is one of the first materials Zadig & Voltaire used for their knitwear collections,” explained Zadig & Voltaire Artistic Director Cecilia Bönström. “For us, wool is a true inheritance and a material that is important as it expresses quality, nobleness and nonchalance at the same time. We have always admired the Woolmark trademark as it is so authentic and linked to high quality.” ZADIG & VOLTAIRE’S JOIE DE VIVRE ENTHUSIASTIC RESPONSE TO KOCHÉ’S NEW COLLECTION The Spring/Summer 2019 collection follows the success of last year’s Zadig x Woolmark collection, which presented a series of lightweight Merino wool sweaters. “While Paris is world-renowned for its luxury couture, there’s an edgy undercurrent of sub- cultures particularly with millennials which has seen a fusion between fashion and rock & roll,” said AWI CEO Stuart McCullough. “Zadig & Voltaire’s collections speak to a new generation of consumers, highlighting Merino wool’s versatility and positioning the fibre as an accessible luxury to a younger generation.” Bold and colourful, French label KOCHÉ returned to wool with its Spring/Summer 2019 collection launched at Paris Fashion Week. With its apparel sold in 15 countries across the world and in luxury stores such as Selfridges in London and Barneys New York – and having also been shortlisted for the LVMH Fashion Prize and the ANDAM Fashion Award – the Paris-based brand KOCHÉ has certainly made its mark on the fashion scene since it was launched in 2014. AWI’s marketing arm The Woolmark Company has once again partnered with KOCHÉ with the aim to extend the reach of wool to the Y-generation and Millennials who follow the flourishing brand. The initiative is also helping promote Merino wool as the luxurious and technical fabric of choice for a young and innovative generation of French designers. Woolmark-certified Merino wool apparel returned as the hero of the label’s latest Spring/Summer 2019 collection, with designer Christelle Kocher highlighting the lightweight, trans-seasonal properties of the fibre and its versatility for the warmer months. “Thanks to the support of The Woolmark Company, I was lucky enough to be able to meet a few months ago with partners in the Japanese region of Bishu, which is famous for the wool manufacturing,” said the designer. “This trip was very inspiring for me and it was the opportunity to collaborate with high-quality partners such as Nakaden. This season, I wanted to work this exceptional material in a female/male spirit. The collection also offers hand-made wool sweaters.” AWI CEO Stuart McCullough says KOCHÉ stands at the crossover of high fashion, street culture and contemporary art. “Its intense and distinct attitude offers a very casual, yet highly luxurious approach. Modern, elegant and refined, KOCHÉ proposes an intriguing new angle to fashion, of which AWI is very proud to be a part,” he said. Zadig & Voltaire Artistic Director Cecilia Bönström (centre) with models wearing lightweight woollen tank tops that were key pieces in the brand’s latest collection, created in collaboration with AWI. OFF FARM 29
In the Shops - March 2019