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Beyond the Bale : December 2018
ANew York landmark since 1901, premium department store Bergdorf Goodman represents the global pinnacle of modern luxury, style and service. With its rich history of showcasing leading and emerging designers, the iconic store at 5th Avenue and 58th Street in Midtown Manhattan – the crossroad of fashion – is a singular destination for discerning customers across the world. Across 5th Avenue, Goodman’s Men’s Store is an unrivaled standalone luxury speciality store. Bergdorf Goodman recently partnered with AWI’s marketing subsidiary The Woolmark Company to showcase Australian Merino wool as one of the ultimate natural fibres and premier ingredients in luxury apparel. Named ‘The Future of Merino’, the multifaceted collaboration resulted in this season’s best wool apparel being promoted in a specially curated pop-up at the Goodman’s Men’s Store that offered shoppers an assortment of sports and streetwear made from luxurious Merino wool. Framed by walls featuring colourful psychedelic Iconic New York department store Bergdorf Goodman this season invited its customers to experience the latest Merino wool offerings from luxury fashion brands, in an initiative by AWI to increase demand for the fibre in luxury US markets. ICONIC NYC DEPARTMENT STORE SHOWCASES ‘THE FUTURE OF MERINO’ landscapes, the space was anchored by a giant sheep standing upon a pastel pasture, representing the innovative nature of the fibre. Each of the four street windows highlighted the use of Merino wool in luxury fashion while creating a showcase for the Fall 2018 men’s collections. The Future of Merino wool looks were also available to purchase online at bergdorfgoodman.com with promotional material about the wool apparel emailed to more than 750,000 Bergdorf Goodman subscribers. “We are really excited about the partnership between Goodman’s and The Woolmark Company as we see more and more innovative uses of Merino wool by the fashion community,” said Bergdorf Goodman Men’s Fashion Director, Bruce Pask. “Designers as varied as Mike Amiri, Dries Van Noten, Junya Watanabe, and Virgil Abloh at Off-White have all created eye-catching looks using the versatile fibre in their Fall collections that we have featured here in this innovative installation.” AWI CEO Stuart McCullough said the company is delighted to be working with such an icon as Bergdorf Goodman to showcase some of the best Merino wool pieces across this season’s men’s collections. “We want the world to appreciate Merino wool the way we do – and see how adaptable the fibre is to create diverse and luxurious fashion pieces,” he added. Bergdorf Goodman ships internationally. MORE INFORMATION www.bergdorfgoodman.com The iconic New York department store helped promote Merino wool by decorating the street windows of its store located at the ‘crossroad of fashion’ in Midtown Manhattan. Photo credit: Kevin Foy/Alamy Stock Photo Modern Merino wool looks were also available to purchase online at bergdorfgoodman.com – with promotional material about the wool apparel emailed to more than 750,000 Bergdorf Goodman subscribers. Bergdorf Goodman’s men’s department store in New York showcased the latest luxury Merino wool garments, as part of ‘The Future of Merino’ initiative. 27 OFF FARM
In the Shops - March 2019