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Beyond the Bale : December 2018
Renowned Belgian designer Tim Coppens, who has secured his eponymous brand’s place amongst the upper echelon of menswear collections, last month launched a new Merino collection at the third annual ComplexCon festival at Long Beach, California. Phillip Lim is an American fashion designer who has garnered both critical and commercial success with his eponymous fashion label, 3.1 Phillip Lim, since its launch in 2005. The highly anticipated ‘The Merino Series’ unveiled earlier this year by 3.1 Phillip Lim at New York Fashion Week is now available to buy at retailers across the USA, Europe and Asia – suitably in time for the northern hemisphere’s winter months. The 24-piece collection comprises a diverse range of silhouettes including wool-rich coats, blazer, sweaters, skirts, trousers, short and long-sleeved tops as well as the label’s first production of a wool puffer coat. By working closely with AWI’s marketing arm, The Woolmark Company, the designer was able to source a selection of the world’s most innovative fabrics and yarns to produce The Merino Series. Award-winning designer Phillip Lim’s collaboration with The Woolmark Company recently came to fruition with his fashion label’s new Merino collection hitting stores across the world. PHILLIP LIM’S MERINO SERIES IN STORES NOW SPORTS-LUXE MEETS MERINO WOOL New York-based fashion label 3.1 Phillip Lim has created a 24-piece collection titled The Merino Series, which is now available to purchase in store and online. Pictured is a model wearing one of the looks at the collection’s launch at luxury retailer Lane Crawford in Shanghai. “I am proud to collaborate with companies that are true innovators – it makes my job exciting because we are able to constantly push boundaries. So the partnership with The Woolmark Company was a natural one,” the designer said. “I love that Australian Merino wool is a sustainably conscious, renewable fibre, as today, we must all do our part to protect our planet. Yet the real magic for me was in reimagining the possibilities of this material – romanticising wool with colours, finishes and silhouettes that lend a tactile and feminine touch to a traditionally utilitarian fabric.” To coincide with the collection’s launch, two events were held at luxury retailers Lane Crawford in Shanghai and Saks Fifth Avenue in Boston, where the designer met with key media, influencers and customers, to present the collection and talk about the inspiration behind it. MORE INFORMATION www.31philliplim.com/ the-merino-series.html The six-piece, highly-shoppable, innovative outerwear collection uses Australian Merino wool as the core ingredient and was developed in collaboration with AWI’s subsidiary, The Woolmark Company. The collection marks the first time Coppens has used a significant amount of Merino wool in his collections and is the first luxe streetwear brand’s use of technical fabrication and innovation in the USA. The collection blends the highest degree of craftsmanship and tailoring with athletic-inspired innovation. Each piece is meticulously crafted utilising the newest Merino wool material innovations and garment construction techniques. “The innovation and richness of Merino fitted perfectly with the DNA of my brand, and this project has been a way to combine my aesthetics with a selection of Merino wool innovations,” the designer said. AWI CEO Stuart McCullough said the company was delighted to work with Tim Coppens who has been on the forefront of redefining menswear. “He has gained consistent recognition from the fashion industry since he established his label in 2011 and we are very pleased that he has chosen to work with Merino wool, a fibre that is being recognised for its versatility and naturally inherent style by the leading lights of the industry,” Mr McCullough said. “While it’s clear that Coppens is inspired by the dynamic natural properties of Merino wool, it’s also instructive to see that he has utilised the latest textile technology and innovations to further enhance the fibre’s inherent style.” Some of the key Australian Merino wool innovations in the collection includes: a 120’s water-repellent three-layer Merino wool, 120’s Merino wool padding, 120’s Tech Merino wool waffle knit, 120’s ultra-light Merino wool shirting, 120’s Merino wool micro pile waffle knit, and a Merino wool double cavalry twill. Designer Tim Coppens said working with the “diversity and luxe appeal of Merino wool” had been productive for him as a designer. 26 OFF FARM
In the Shops - March 2019