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Beyond the Bale : December 2018
The global Campaign for Wool marked its ninth successful year in the UK with its annual ‘Wool Week’ held 8-21 October. The Campaign was initiated in 2010 by its patron, His Royal Highness The Prince of Wales, to raise awareness amongst consumers about the unique, natural, renewable and biodegradable benefits offered by the fibre. The initiative encourages collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers and interior designers. The Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses – from luxurious fine Merino wool apparel through to beautiful hardwearing interior products for the home. Highlighted at this year’s Wool Week UK, the Campaign for Wool compiled and highlighted ‘Five Wonderful Wool Facts’ that show consumers why wool should be their first choice for the home and the workplace: 1. Wearing and sleeping with wool products helps you sleep 2. Wool is environmentally friendly 3. Wool is good for your skin and can even help with adult and children’s eczema 4. Wool can be invisibly repaired 5. Wool is replacing leather for seats in luxury automotive brands and first-class cabins in planes. “ ‘ Take care of wool and wool will take care of you’ is the message promoted at this year’s Wool Week,” said the Campaign for Wool. “Wool really is a wonder fibre. It’s really easy to look after and it will give back lots in return – not just in terms of comfort but it’s also good for your health and for the health of the planet. It’s no surprise that NASA uses it for their astronauts. It really is out of this world and we want everyone to know.” “Take care of wool and wool will take care of you’ is the message promoted at this year’s Wool Week.” Campaign for Wool THE ‘CAREABILITY’ OF WOOL Centring around an interactive pop-up in London’s iconic Covent Garden, Wool Week showcased retailer collaborations and educated consumers about the ease of owning, caring for and cleaning wool products. It highlighted that the purchase of a wool product is an investment that will stand the test of time to look as good as the day it was bought. The Campaign for Wool’s annual Wool Week in the UK recently marked its ninth year with an extended program of events spanning a fortnight in October – with this year a key message being ‘careability’, allaying consumer fears that caring for wool is difficult. CAMPAIGN FOR WOOL WOOL WEEK UK Founder of menswear retailer Hackett, Jeremy Hackett, at the Wool Week installation in Covent Garden that highlighted the versatility and careability of wool. 22 OFF FARM
In the Shops - March 2019