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Beyond the Bale : December 2018
Based on the heritage of quality and Australian craftsmanship, the Farage signature has evolved over the past 20 years into one that exudes unapologetic sophistication fused with fine tailoring and urban confidence. Renowned Australian fashion label and Woolmark licensee Farage is this year celebrating its 20th anniversary. Founded in 1998, Farage has established itself for pushing the boundaries of sartorial style and craftsmanship. Achieving an enviable balance between minimalism and sophistication, over the years Farage has become synonymous for classic tailoring with a modern twist. “Twenty years ago a lot of suits that were available were a little boxy, a little loose and the majority of Australian men looked like they had borrowed dad’s suit,” reflects Founder/Director Joe Farage. “I remember travelling to Paris to buy all these beautiful fabrics and I was sitting there thinking ‘God, I’ve travelled 24 hours to find the raw material that came from my home in Australia’.” That material was indeed Australian Merino wool – the natural, renewable and biodegradable fibre which lies at the heart of Farage’s collections. For the past eight years, the brand has been the official tailor to AFL team the Sydney Swans and more recently the Woolmark licensee was approached by the Australian Defence Force to design and manufacture a new uniform concept for the VIP Flying Crew, known as 33/34 Squadron. “The Defence Force was seeking a uniform solution that not only meets the durability demands of their work but also something that the Airforce could be proud of amongst their international peers,” said Joe. “It was imperative that we worked closely with the Airforce to understand their requirements in order to offer a solution that was not only beautifully tailored but also practical, durable and up with high performance. Our outcome was to deliver a modern uniform that honours the heritage of the military/air force signature styling.” The resultant Australian Merino wool-rich collection delivered a complete wardrobe for the men and women of the 33/34 Squadron, which was wholly produced here in Australia. The uniform comprises a coat, jacket, trouser, shirt, skirt, dress and waistcoat along with accessories including a scarf, tie and belt. “It is such a great honour to be selected to deliver this uniform on the eve of our 20th anniversary. VIP flying crew is a dedicated fleet servicing our Prime Minister, top ministers and international delegates, and so it is a huge compliment to the quality of our work to have it showcased amongst such an elite calibre.” MORE INFORMATION www.farage.com.au The Farage men’s and women’s wear collections offer an array of styles suitable for business, formal wear and leisure, each exuding the traditional and timeless heritage of fine tailoring. Pictured is the June Tuxedo Red and Richmond F Tuxedo Black from Farage’s Spring/ Summer 2018/19 collection, available now. Farage was recently chosen to dress the Australian Defence Force’s VIP pilots and crew. Photo: Nick-D, Wikipedia “Right now, we are really inspired by the innovation that is coming through with regards to technical and performance fabrics. With the evolving lifestyles of our customer we find that they have more expectation of versatility from their suiting; the mills are embracing this and in turn there is so much development in this space. “For Farage though it’s about finding the balance between the traditional elements of 100% Australian wool and the modern elements of durability and performance... It’s exciting and we’re really embracing the challenge.” Since gaining a reputation for its cutting-edge tailoring, quality and craftsmanship, Farage continues to attract a growing number of loyal customers both in Australia and abroad. OFF FARM 21 FARAGE CELEBRATES 20 YEAR ANNIVERSARY
In the Shops - March 2019