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Beyond the Bale : December 2018
Geelong Cats full-forward Tom Hawkins and his family earlier this year highlighted their connection to Australian wool in a photoshoot to promote the wool apparel of Woolmark licensee Rodd & Gunn. Geelong Cats AFL player Tom Hawkins has a long association with Australian wool. From a wool, cropping and rice property at Finley, NSW, the full-forward said he was very proud to have grown up on a farm that produces wool and his fondest childhood memories were working with his father on the farm – and of course playing junior football for the local Finley Football Club. In addition, Tom joined AWI’s highly successful Fibre of Football campaign in 2014 and has been instrumental in promoting the importance of wool and wool-growing to the Australian community, along with supporting country football given it is at the heart of many communities. “My upbringing on my parents’ farm meant that I’ve been around sheep for the most part of my life and was able to witness each stage in the process of wool – from breeding, marking, weaning and shearing. There is still something nostalgic about walking into a shearing shed,” Tom states in an interview on the Rodd & Gunn website. “Wool is the livelihood of so many people throughout Australia, and is an industry that supports more than just the grower. Fine wool is a huge player in the Australian farming economy.” Tom, alongside his wife Emma and daughter Arabella, earlier this year invited menswear brand Rodd & Gunn to their farm in Barrabool, Victoria, for a photoshoot that recognised the longstanding relationship formed between AWI’s marketing subsidiary The Woolmark Company and Woolmark licensee Rodd & Gunn. It’s no surprise that Tom aligns himself with brands such as these, especially with 80% of the wool for Rodd & Gunn’s tailored range sourced from a nearby Geelong sheep station. “I’ve always made an effort to align myself with brands that share similar values as I do, that are authentic and most importantly, that I’m passionate about. Both Woolmark and Rodd & Gunn align perfectly with the above,” Tom said. The photoshoot’s concept – of which wool was the hero – was built around a day on the farm. Roaming shots of Tom’s rugged Geelong Cats AFL Star Tom Hawkins on his property in Barrabool, Victoria. Rodd & Gunn brand ambassador Tom Hawkins sports the brand’s latest Merino wool apparel. farming lifestyle allowed the brand to capture wool not only in its most natural state, but also the versatility of it across Rodd & Gunn’s collections. By choosing to also involve Emma and Arabella in the photoshoot illustrates the importance of family at wool properties and highlights the next generation of farming. “Merino and wool in general are the foundation of every Rodd & Gunn Autumn/ Winter collection,” explained Rodd & Gunn Creative Director John Prikryl. “The natural properties and endless iterations of Merino, as well as the innovation and technologically advanced processing available these days, makes wool absolutely essential to our brand. Merino is like the ‘alpha and omega’ of natural fibres.” MORE INFORMATION www.roddandgunn.com Tom and Emma Hawkins with their daughter Arabella invited clothing brand Rodd & Gunn to their property for a photoshoot. 20 OFF FARM TOM HAWKINS SCORES A GOAL WITH RODD & GUNN
In the Shops - March 2019