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Beyond the Bale : December 2018
the farm,” David said. “Ideally each paddock is only grazed after full recovery of the pasture, which might take six months or more, depending on conditions.” This grazing program provides the sheep with fresh pasture, consisting of a wide variety of plant species, all year round, while improving the health and resilience of the pasture and helping to quell weed infestations. The perennial native pastures also respond well to rainfall after periods of drought. “Our sheep produce beautiful superfine wool in a low-input system which could possibly endure in perpetuity, regardless of Peak Oil. The same claim could not be made for cotton or synthetic yarn production.” AWI’s marketing arm, The Woolmark Company, published an article about Millpost Merino in WOOL magazine and also on the Woolmark.com website (at www.woolmark.com/spotlight) to highlight to consumers the positive environmental impacts achieved through wool-growing – see article right. MORE INFORMATION Millpost Merino yarns, plus a book of the permaculture journey at ‘Millpost’ from 1979 to today (including plenty of lessons learned), are available at www.millpostmerino.com Woolgrowers David Watson and Judith Turley of ‘Millpost’ near Bungendore on the Southern Tablelands of NSW have recently started retailing superfine Merino yarn sourced from their family farm. Ethical and environmentally-sensitive farming can be as important for today’s discerning customers as the quality of the clothing itself. Therefore, AWI is creating a series of ‘Grower Spotlight’ case studies that highlight the positive environmental and community impacts that are achieved through wool-growing. The case studies are located on the new Woolmark.com website with some of the case studies also featuring in The Woolmark Company’s WOOL magazine. The articles and accompanying photo shoots are presented in a style that engages with eco-conscious consumers that aspire to a lifestyle of health and sustainability, particularly consumers in large premium Northern Hemisphere markets. The Woolmark Company showcases how woolgrowers from the high rainfall areas of the eastern seaboard to the drier pastoral areas of the west work to preserve, protect and improve the natural resources of their farms – the waterways, valleys and hills, native plants and animals – and how they aim to leave their land in a better state than when they arrived. MORE INFORMATION View the woolgrower case studies at www.woolmark.com/spotlight If you are a woolgrower who is interested in promoting the eco- credentials of your business then upload your photos to Instagram and tag @beyondthebale GROWER SPOTLIGHT AWI’S MARKETING ARM, THE WOOLMARK COMPANY, IS HIGHLIGHTING TO CONSUMERS THE ECO-CREDENTIALS OF WOOL BY PUBLISHING CASE STUDIES ABOUT THE ENVIRONMENTAL STEWARDSHIP OF WOOLGROWERS ACROSS AUSTRALIA. short period of time, quickly moving on and leaving those grasslands to recover, reseed and regenerate. “Our sheep produce beautiful superfine wool in a low-input system which could possibly endure in perpetuity.” David Watson, Millpost “Our current grazing management has the whole flock consolidated into one mob of 2,000 sheep and they are rotated around Millpost Merino yarn is produced using the best wool from the Millpost clip. Millpost’s Saxon Poll Merinos grazing perennial native pasture on the property. OFF FARM 17
In the Shops - March 2019