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Beyond the Bale : December 2018
The Green Carpet Fashion Awards – often referred to as the ‘Oscars of sustainable fashion’ – is a star-studded celebration of the best in sustainable fashion. It is a joint initiative of the National Chamber of Italian Fashion and sustainability consultants Eco-Age, headed by global sustainability champion Livia Firth. In Milan to accept the Eco Stewardship Award on behalf of Australia’s woolgrowers were Matt and Vanessa Dunbabin from ‘Bangor’ at Dunalley in Tasmania, alongside Richard and Jenny Weatherly from ‘Connewarran’ at Mortlake in Victoria. To add to the prestigious honour, the award was presented by Oscar- winning Australian actor Cate Blanchett. “It gives me particular pleasure to present tonight’s Eco Stewardship award to a group of people from my native Australia who are genuinely leading the sustainability charge, and in an aspect of the fashion industry that is foundational – the production of Merino wool,” said Blanchett during the award’s presentation. “An ambitious program of reform has seen the best Australian woolgrowers set new benchmarks for producing this most precious natural fibre. Of course, nobody tells this tale better than those working to progress this critical movement.” Both the Dunbabins and the Weatherlys have actively demonstrated their efforts to regenerate the land and increase the biodiversity of their properties across the years – see opposite page. “It is an honour to be awarded the Eco Stewardship Award,” explain the Dunbabins. “This award not only recognises our work at ‘Bangor’, but also shines a light more broadly on world-leading sustainable wool production happening right across Australia. Australian woolgrowers have been awarded with the inaugural Eco Stewardship Award at this year’s Green Carpet Fashion Awards held as the conclusion of Milan Fashion Week. The award recognises the commitment to the environment demonstrated by the tens of thousands of woolgrowers across the country. AUSTRALIAN WOOL-GROWING RECEIVES ECO AWARD As part of Milan Fashion Week, sustainable fashion consultancy brand Eco-Age held a screening of its short documentary titled Fashion-Scapes: Forever Tasmania, supported by AWI’s marketing arm The Woolmark Company. Over the past decade, Eco-Age has become known for championing sustainable production and for telling the ecological and human stories behind the clothes we wear. The Fashion-Scapes: Forever Tasmania FOREVER TASMANIA SCREENED DURING MILAN FASHION WEEK Australian woolgrowers Richard and Jenny Weatherly (left) and Vanessa and Matt Dunbabin (right) accepted the inaugural Eco Stewardship Award on behalf of all Australian woolgrowers. The award was presented by Cate Blanchett (centre) at this year’s Green Carpet Fashion Awards that were held in front of a packed house of celebrities and fashion industry icons at La Scala opera house in Milan. Every day, woolgrowers across the country are caring for their animals and the land in a passionate and sustainable way, ensuring that when you are wearing wool, you are also caring for the environment. Woolgrowers have always known this is the case – and it is fantastic that this has been recognised by the fashion industry.” The Weatherlys echoed this sentiment, saying: “We are very honoured to be representing other woolgrowers, who have shown remarkable stewardship of their country and to some degree to be representing Livia Firth’s innovative and brilliant work as well as The Woolmark Company’s commitment in this regard.” Despite being a new addition to the fashion calendar, the awards have established themselves as one of the world’s foremost sustainability and fashion events. This year’s event attracted the biggest names in fashion and entertainment, including Colin Firth, Elle Macpherson, Cindy Crawford, Julianne Moore and Alison Brie. MORE INFORMATION www.eco -age.com/ green-carpet-fashion-awards documentary follows the journey to Tasmania of Creative Director and Founder of Eco-Age, Livia Firth, for a first-hand look at where and how Merino wool is produced. “In Tasmania I found growers producing fine wool for the global apparel industry with a deep understanding of the need to work within the earth’s biological capacity,” Livia said. “They were clear that their role was not just as fibre producers, but equally as custodians of this incredible landscape. When someone has changed over 20 years to embrace sustainability so deeply, that is very moving – not to mention, instructive.” MORE INFORMATION www.eco -age.com/news/ fashion-scapes-forever-tasmania (Top) Eco-Age’s Livia Firth with Matt Dunbabin on ‘Bangor’ in Tasmania – pictured in the eco- documentary ‘Fashion-Scapes: Forever Tasmania’. (Bottom) Matt and Vanessa Dunbabin chatting with Eco-Age’s Livia Firth and her husband, actor Colin Firth, after the special screening of the eco- documentary during Milan Fashion Week. 14 OFF FARM
In the Shops - March 2019