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Beyond the Bale : December 2018
Take a look at two of the biggest trends in the market right now. Firstly, performance apparel is one of the fastest growing sectors in the global textile industry, which can be attributed to an emergence of new technologies, new sporting trends and a shift in peoples’ attitude towards health and fitness. Secondly, consumers are becoming more aware of the impact their purchasing decisions have on the planet and are demanding natural alternatives for their product and apparel needs. To take advantage of these two mega- movements in the market, AWI’s subsidiary The Woolmark Company in January 2018 launched a new initiative – the Woolmark Performance Challenge – which aims to increase the demand for Australian Merino wool in the sports and outdoor sectors. So what is the Woolmark Performance Challenge? It is an annual competition for tertiary students to develop innovative new product applications within the sports and performance market, by applying the science and performance benefits of Australian Merino wool. “The Woolmark Performance Challenge is an exciting new phase of our product development program,” explained AWI CEO Stuart McCullough. “It provides an excellent opportunity for young talent to find a place for their exciting innovation on the international stage, whilst pushing the possibilities of Merino wool into unchartered territories.” To enhance the impact of the initiative, The Woolmark Company is proud to partner with leading global sportswear brand adidas for the competition. Both companies believe that exciting innovations with wool – such as smart textiles; nano-technology; and design, finishing, and production developments – will create solutions that meet and surpass consumers’ new expectations and values for activewear. STUDENTS TAKE UP THE CHALLENGE The inaugural competition that ran through 2018 was open to students in Europe and North America and attracted 510 student registrations from 58 universities. The second year’s competition, again in partnership with adidas, has expanded to include tertiary students from across the world, including Australia. Students studying a wide range of specialisms – from product design, industrial design, advanced materials, and performance/ The Woolmark Performance Challenge – in partnership with adidas – is a new annual design competition for tertiary students, aimed at pushing the boundaries of product innovation in sportswear. WOOLMARK PERFORMANCE CHALLENGE The finalists of the inaugural Woolmark Performance Challenge. 12 OFF FARM
In the Shops - March 2019