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Beyond the Bale : December 2018
Leading Australian sportswear label P.E Nation has released a premium Merino wool activewear collection, in collaboration with AWI, championing Merino wool as the original performance fibre. Australian street-inspired luxury sportswear label P.E. Nation has turned to Merino wool to give its latest offering the natural, innovative advantage its customers seek. Collaborating with AWI’s marketing arm, The Woolmark Company, P.E Nation has a created a six- piece premium, high-performance womenswear collection, made from technical Merino wool fabrics. Certified by The Woolmark Company – which guarantees quality assurance – the collection includes high-rise seamless leggings and a crop top with an innovative compression knit structure along with a series of Merino wool knits. “It’s here where the perfect synergy lies – quintessentially Australian brands coming together to champion the notion of natural strength, grace and femininity – for all women, every day,” explained P.E Nation co-founder Pip Edwards. This new six-piece collection marks the second time P.E Nation has worked alongside The Woolmark Company, aligning their belief in authenticity, quality and technical innovation to ensure the latest cutting-edge wool fabrics and yarns were sourced for the collection. AWI CEO Stuart McCullough said the collection demonstrates how P.E Nation continues to reimagine how the market sees activewear and pushes the boundaries on design and construction of high- performance fabrications. “Staying true to P.E Nation’s street-inspired sportswear aesthetic, this collection offers global consumers the opportunity to experience the natural best in sports and activewear,” he said. The collection was launched during New York Fashion Week in September and is available for consumers to buy on www.pe-nation.com. The collection is also stocked online at www. net-a-porter.com and www.farfetch.com. In recent years, the activewear market’s understanding of, and appreciation for, wool has grown exponentially, with recent innovations – particularly in the seamless space – contributing to this significant growth. Seamless apparel – such as items from P.E Nation’s wool-rich collection – is unique because it allows for a combination of different patterns and knit structures, in different colours, on a single piece of fabric. By engineering a garment to have features such as compression and breathability points on a single structure, it allows for next-level performance and a new level of styled comfort. Fronted by international supermodel Jess Hart, the P.E Nation campaign images remain completely un-retouched and are a true reflection of working with the 100% natural, renewable and biodegradable Merino wool fibre and capture the love of natural beauty. Jess is well known in the fashion industry, having modeled for brands including Victoria’s Secret, Louis Vuitton, Dolce and Gabbana and Max Mara – and she has graced the covers of Vogue, Cosmopolitan, Harper’s BAZAAR, Marie Claire and Elle. She was born in Sydney and went to school in Melbourne before she was discovered and became a model. MORE INFORMATION www.pe-nation.com P.E NATION RUNS WITH WOOL International supermodel Jess Hart fronts the new P.E Nation x Woolmark performance collection. The six-piece collection is available to buy on www.pe-nation.com 10 OFF FARM
In the Shops - March 2019