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Beyond the Bale : September 2018
MARKET INTELLIGENCE 73 WoolQ (www.woolq.com) is an online platform that allows woolgrowers and industry participants to easily harness digital efficiencies across the wool-growing and selling cycle. It offers a suite of digital tools to facilitate more informed decision-making and enable digital communication and exchange. WoolQ has been delivered to industry in stages during 2018. The first phase of WoolQ was the launch of the Industry Network and eSpeci tool in March 2018. The WoolQ eSpeci is an alternative to the current paper speci and allows woolgrowers and wool classers to efficiently capture their in-shed clip data at the time of shearing (see box below). In August, WoolQ launched My WoolQ, a central mailbox and storage point for all data relating to a woolgrower’s clip, with simple comparative tools to see what’s happening from one season to the next. The final piece of WoolQ functionality, the WoolQ Market, will be delivered to industry towards the end of this year. WoolQ Market will be an interactive marketplace that enables the matching of buying and selling interests for the sale and purchase of any tested/marketable wool. WoolQ can be accessed by any member of the wool industry, from woolgrowers to classers, through to brokers, buyers and industry associations. Users first need to register at www.woolq.com. Wool Q is available to users anywhere, any time, with or without internet connection. WoolQ can be accessed via mobile phones, tablet, laptop or desktop computer – 24 hours a day, 7 days a week. Easy-to-follow video tutorials and user guides are available on www.woolq.com along with a customer assistance service. Three new features were added to WoolQ last month: the My WoolQ tool, the Ready Reckoner and the Industry Network Forum. The final piece of WoolQ functionality, WoolQ Market, will be launched in December. Broker integration is required to access the full suite of My WoolQ tools. Having this rich data set available, a woolgrower can use the new WoolQ Ready Reckoner, a simple calculator with two tools: the ‘Market Analysis’ tool allows growers to get an instant estimate of the value of their clip from up-to-date market pricing. The ‘Market Results’ tool also allows growers to view recent sale prices to benchmark and evaluate their clip performance against similar wool in the market. The August launch also included the addition of the WoolQ Industry Network Forum. This is Australia’s first online wool industry discussion forum where woolgrowers, classers, brokers and buyers can connect to share ideas, experiences and learnings. NEW FUNCTIONALITY NOW AVAILABLE ON WOOLQ NEXT GENERATION TOOLS SUPPORT WOOL’S FUTURE Now supported by his daughter Anna, fifth generation woolgrower Jack Cotton from ‘Kelvedon Estate’ in Tasmania, is optimistic about the future of the Australian wool industry and is proud to see Anna embracing both the commercial and operational sides of their business. “I’d describe WoolQ as streamlined. It takes away the hassle, the paper trail and removes the margin of error. It’s moving the Australian wool industry into the future, into the 21st century.” Woolgrower Anna Cotton Anna’s progressive attitude and approach to wool-growing is inspiring to observe and in her view there is no better time to be embarking on a future in the wool Industry. Always keen to try new industry developments, Anna encouraged Jack and their team to use the new WoolQ eSpeci during their recent shearing, instead of the traditional paper speci. After a simple process of setting up their Kelvedon business profile on the WoolQ portal, Anna and the team captured their clip information directly onto an iPad in the shed, creating an instant, digital record. At the completion of shearing, she signed the electronic eSpeci declaration, and the eSpeci was then automatically emailed through to their broker. “I found the eSpeci really user-friendly,” Anna said. “It is extremely logical as it’s a step by step process. It prompts you along the way and removes the margin of error as everything is pre-set.” The Cottons’ broker also enthusiastically partnered with Anna and Jack, embracing the new WoolQ eSpeci tool. Once they had set up their WoolQ profile and connected with Kelvedon Estate, the completed eSpeci was automatically received into their system, eliminating the need for manual entry. They commented on how easy the process was and on what a huge benefit it was to receive Jack and Anna Cotton who recently used the WoolQ eSpeci for the first time. the eSpeci immediately, at the conclusion of shearing, free of errors and 100% legible.
In the Shops - September 2018