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Beyond the Bale : September 2018
OFF FARM 31 Attendees view the innovations in wool textiles that have been supported by The Woolmark Company. AWI General Manager Eastern Hemisphere John Roberts presenting at the Merino Wool Awareness Day held in Hanoi, Vietnam. MERINO WOOL TAKES CENTRE STAGE IN VIETNAM WHERE WERE THE DELEGATES FROM? Onward Kashimaya – the fourth biggest apparel company in Japan with annual sales equivalent to A$3.3 billion. • Mr Egashira is the division director of 23-ku, the biggest ladies’ brand in the company, with annual sales of A$350 million from 208 retail stores. • Mr Kobayashi is the division director of J.Press, the biggest men’s brand in the company, with annual sales of A$112 million from 124 retail stores. Explorers Tokyo – the main subsidiary of World Group which is the third biggest apparel company in Japan with annual sales equivalent to A$3.5 billion. • Mr Fujiwara and Mr Fujimoto are both in charge of Takeo Kikuchi, the biggest men’s brand in the group with annual sales of A$141 million from 117 retail stores. Descente – the third biggest sportswear company in Japan with annual sales equivalent to A$1.7 billion. While the company had used only a small amount wool, it has decided to expand the amount. • Mr Goto is in charge of Munsingwear, which is a famous golfwear brands in Japan with annual sales of A$194 million. Recently it has started to feature wool as the brand's key material. • Mr Shimodaira is in charge of Marmot, an outdoor wear brand with annual sales of A$36 million. It has already started using wool in some product categories such as jackets with wool wadding which The Woolmark Company has helped promote. very long, and these guys are right at the other end, so to be able to connect them back to Australia and to the growers is really important.” Samuel said the feedback from the delegation about the trip has been very positive. “They're very grateful to AWI, the woolgrowers and the other people that they met – they had a really exceptional experience. Coming from a large city like Tokyo, which is very urban, and having a chance to visit the farms, to see where wool really comes from, it means a lot to them and I think they have come out of this being very inspired.” MORE INFORMATION Hear more about the visit in Episode 46 of The Yarn podcast, available at www.wool.com/podcast. AWI recently highlighted the benefits of Merino wool to more than 100 textile industry experts in Vietnam at an event aimed at helping industry participants and local consumers understand, access and incorporate wool into their operations and wardrobes. AWI has worked in the Vietnamese market for five years and considers the country as a key emerging market for wool. As the country’s economic and social environment evolves, AWI has witnessed the country’s growing interest in the use of natural fibres and its potential for production of quality wool product. AWI’s marketing arm, The Woolmark Company in June hosted the Merino Wool Awareness Day in Hanoi, Vietnam, attended by more than a hundred international and local experts, experienced designers, suppliers and manufacturers in the textile and garment industry. The event highlighted the benefits of Merino wool and provided guidance on how to access and process the fibre in innovative ways, as well as giving domestic companies an opportunity to showcase their wool products and connect with more than 80 supply chain brands in Vietnam. The Woolmark Company provided a comprehensive overview of the company, the benefits of Australian Merino wool, and textile innovations using the fibre. The participants also had a unique opportunity to learn valuable lessons from leading brands in Vietnam and across the world such as Canifa, Ivy Moda, Fixxed Studios and Appeal Korea. “We launched the ‘Out of Vietnam’ project in June 2012, aimed at developing new manufacturing supply chains for wool products, and we have now established collaborations with more than 80 partners in the country,” said AWI General Manager Eastern Hemisphere John Roberts. “Our heritage in wool research and development together with Vietnam’s solid background in the textile industry make a perfect combination that promises high quality and sustainable ‘Grown in Australia - Made in Vietnam’ wool products, as well as a strengthening partnership between the two economies.” Ms Ngoc of Canifa, a large Vietnam-based retailer and attendee on the day said, “I definitely believe that our relationship with the Australian wool industry will continue growing in the near future. Sustainable fashion has been and will be the trend as customer perception increases.”
In the Shops - September 2018