HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : September 2018
Representatives from three of Japan's largest apparel groups recently visited Australia to see first-hand where their quality wool garments and products begin their life. The trip will help convince the Japanese brands to use more wool and also help market Australian wool to their customers. The Japanese executives on the property of Tasmanian woolgrower Matt Dunbabin (second from right), with AWI Country Manager Japan Samuel Cockedey (far right). Getting inspired in Matt Dunbabin’s woolshed. TOP JAPAN BRANDS INSPIRED BY AUSSIE VISIT During their visit to Australia in May, a group of six representatives from five Japanese apparel brands and retailers – which have annual sales totalling more than A$800 million – received an inspiring education about the Australian wool industry and the benefits of the fibre. “It's really important for us to have these international retailers come out here to Australia and see the source of where Merino wool comes from – not only the sheep and the industry, but also the people behind it,” said AWI Program Manager Education Extension, Kelly McAvoy, who accompanied the delegation. “Seeing is believing, and we hope that they will share their experiences when they are back to Japan – we will continue to work with these brands to get the positive message about wool out to consumers. This is particularly important at the moment because the price of wool is so strong, therefore we need to show why Australian Merino wool is so special and why we can command such high prices.” AWI Country Manager Japan Samuel Cockedey said there is a growing interest in Japan about the provenance and story behind wool-growing. “It started with the food industry, people really began looking at where their food comes from – and that interest is moving to clothing as well, so they're very interested in understanding where the fibre is coming from. This is why trips like these are so important for us, so we can help bridge the disconnect between consumers, retailers and brands, and the origin of fibres. “The market is changing in Japan from something very tailored and very formal to a more casual way of dressing, especially in the office. So it is very important that AWI can accompany brands on this transition and ensure that they choose wool. There's a lot of room for growth.” Their trip began at the AWI office in Sydney where the delegation received a thorough briefing about the attributes and benefits of Australian wool. They then travelled to Tasmania to visit three wool-growing properties: Matt and Vanessa Dunbabin’s ‘Bangor’ at Dunalley, Roderic O'Connor’s ‘Connorville’ at Cressy, and Julian and Annabel von Bibra’s ‘Beaufront’ near Ross. At these properties, the delegation was shown the many factors that go into wool-growing, from looking after their land and sheep to the business aspects of the enterprise. After a visit to the Tasmanian Wool Centre at Ross, it was back across the Bass Strait to Melbourne where the delegation visited AWTA to see wool testing, the auction rooms and showfloor, and lastly to some shopping outlets to see wool products at retail. “We really wanted to showcase the industry from where it starts all the way to when it leaves on the boat,” said Kelly. “The wool supply chain is 30 OFF FARM
In the Shops - September 2018