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Beyond the Bale : September 2018
The MINI FASHION FIELD NOTES Capsule Collection was unveiled to the crowds on an outdoor stage in the colourful atmosphere which prevailed at the Pitto Uomo trade show in June. The collection took design features of the 1960s’ MINI branding to inspire outfits for urban travelers. They are designed in Merino wool by four emerging international designers: Liam Hodges, UK; Staffonly, China; PH5, USA; and Rike Feurstein, Germany. “MINI is all about iconic design and an urban lifestyle,” explained Head of MINI Brand Strategy and Business Innovation Esther Bahne. “Like The Woolmark Company, we have a sharp eye for quality and the courage to challenge conventions.” AWI CEO Stuart McCullough says the company’s marketing arm The Woolmark Company inspires, educates and connects with like-minded brands, such as MINI, to build awareness of the qualities of Australian wool and build demand for the fibre. “This partnership with MINI allowed us to join forces with a global brand that shares our core values in nurturing young design talent,” Mr McCullough said. “The collections created by the designers showcase innovative design with wool’s technical benefits.” All four of the designers sourced inspiration for their designs from trips to foreign cities – and wove the encounters and stories they’ve picked up along the way into wool-rich garments for the collection. They will be available to buy from the start of October via leading fashion blog www.highsnobiety.com. MORE INFORMATION www.mini.com/fashion Leading automotive brand MINI and The Woolmark Company have joined forces with four up-and-coming fashion designers to create a 16-piece travel-inspired collection in wool, available to purchase this month. HELPS DRIVE DEMAND FOR WOOL DESIGN BY PH5 (USA) Brought to life by Wei Lin, the daughter of award-winning designer Mijia Zhangin, PH5 challenges the conventional vision of knitwear by marrying whimsical designs with architectural dimensions of innovative knitting techniques. Their MINI Fashion Field Notes pieces were inspired by the Art Deco District of Miami Beach. DESIGN BY LIAM HODGES (UK) British designer Liam Hodges draws his inspiration from modern sub-cultures, hip-hop skatewear, UK streetwear and post-punk – influences which he fuses into punchy and multi-layered statements. His pieces for the MINI Fashion Field Notes collection were inspired by his encounters in New York City. DESIGN BY STAFFONLY (CHINA) Shimo Zhou and Une Yea founded Staffonly in Shanghai in 2015. They combine fashion, technology and design to create a sense of curiosity and humour in their pieces. Their creations for the MINI Fashion Field Notes collection draw inspiration from Greenwich Park in England. RIKE FEURSTEIN (GERMANY) Berlin designer Rike Feurstein explores the link between art and fashion using the almost extinct craft of millinery. Rike creates hats and clothing in avant-garde shapes while experimenting with colours and surrealist details. Her three pieces for the MINI Fashion Field Notes collection draw on impressions from her time in St Petersburg Russia. OFF FARM 29
In the Shops - September 2018