HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : September 2018
One of the biggest talking points at this year’s Geneva International Motor Show was the announcement by Aston Martin that Lagonda aims to be the world’s first zero emission luxury vehicle brand, powered only by electricity. At the Geneva show, Aston Martin presented its Lagonda ‘Vision Concept’, which showcases the design themes – including wool upholstery – that could potentially be seen in production models as soon as 2021. “We see no limits for Lagonda,” said Aston Martin President and Chief Executive Officer, Dr Andy Palmer. “It will produce cars that exploit technology ... and it will enable Lagonda to redefine the concept of luxury within the automotive and other spheres.” With no need to package a vast internal combustion engine, gearbox and transmission, Lagonda’s designers can optimise the interior down to the smallest detail and then build up the exterior of the car around it. For the interior, wool will be used. In its 1930s heyday, Lagonda was capable of producing V12-powered limousines fit for royalty, and sports cars strong and quick enough to win Le Mans. Bought by Aston Martin in 1947, Lagonda continued to innovate – and never more so than today... The interior of the Lagonda Vision Concept, with its wool upholstery. The Lagonda Vision Concept has been configured to accept powerful solid state electric batteries enabling it to cover up to 400 real world miles between charges; that’s the distance from Los Angeles to San Francisco. for marquetry and leather on the inside and he said, ‘Let’s use different materials, materials people won’t expect even in isolation, let alone together’, which is why the interior of the Lagonda Vision Concept uses not only ultra modern materials like carbon fibre and ceramics but also some of the oldest and finest.” The result is a cabin in which hand woven wool upholstery lives in perfect harmony with carbon fibre trim and functional ceramic tiles that open and close to alter the ventilation and adjust the volume of the music. As well as working with David Linley, Mr Reichman enlisted the support of Savile Row tailors Henry Poole, for their expert knowledge in tailoring luxury materials. Henry Poole said it was honoured: “When the decision was made to use hand woven wool, our master tailors were able to assist in creating the patterns, cutting the material and the detailed finishing to ensure that a perfectly trimmed seat was achieved.” Lagonda is not the only luxury car brand to recently introduce wool in its interiors. For example, BMW uses wool in its i3, Range Rover uses wool in its Velar, and Toyota uses wool in its Century. Continuing the royal theme, Bentley also uses wool in its State Limousine, which is an official state car for the Queen. MORE INFORMATION www.lagonda.com ELECTRIC EXPERIENCE WITH COMFORT OF WOOL The Lagonda Vision Concept was launched at the Geneva International Motor Show: Aston Martin President and CEO, Dr Andy Palmer; interiors designer David Linley, 2nd Earl of Snowdon; Aston Martin EVP and Chief Creative Officer, Marek Reichman. A MODERN, LUXURIOUS INTERIOR WITH WOOL For the interior, Aston Martin EVP and Chief Creative Officer Marek Reichman and his team turned to the most traditional of households for the most visionary thinking: the Queen’s nephew and renowned English craftsman David Linley, 2nd Earl of Snowdon. Mr Reichman said the Earl’s ability to marry materials – some very modern, others very established – in ways that are never predictable held the key to the interior of the Lagonda Vision Concept. “When we first started working with David we showed him all these ideas we’d had 28 OFF FARM
In the Shops - September 2018