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Beyond the Bale : September 2018
26 OFF FARM Woolgrowers who visited the UK and Italy in June on a tour with wool broker Fox & Lillie Rural returned to Australia with a greater understanding of the wool supply chain and optimism about the future of the wool industry. WOOLGROWER TOUR BOOSTS CONFIDENCE Fox & Lillie Rural’s ‘The Heritage of Wool’ tour took place over 15 days in June, with nearly 30 woolgrowers from across Australia traveling to the UK and Italy where they visited a variety of woollen mills, many of which have a heritage in wool dating back hundreds of years. The tour began in the Bradford – the wool capital of the world in the nineteenth century. After a decline in fortune in the twentieth century, many of the mills have recently undergone a rejuvenation. “These Yorkshire mills are creating a wide range of magnificent fabrics, many made from Australian Merino wool,” said Fox & Lillie Rural Technical and Marketing Manager Eamon Timms, who accompanied the woolgrowers on the tour. “The quality for which these mills are renowned is reflected in the cloths that they produce, which was absolutely wonderful to see.” In London, the woolgrowers visited Savile Row and its bespoke tailoring and specialty clothing retailers. They then travelled to northern Italy where they visited a number of spinning, weaving and knitting mills and garment manufacturers around Biella and Prato. “The woolgrowers saw how much hard work goes into the production of the wool fabrics and the pride that the mills and manufacturers have in transforming Australian wool into top-quality apparel products,” Eamon said. “There was also a very pleasing air of confidence in Italy. The Italians had a greater acceptance of rising wool prices than there had been in Bradford – very upbeat in fact – which was well received by the visiting woolgrowers.” Eamon said that a highlight of the tour was an excursion to Venice where AWI’s Italian office organised for the woolgrowers to travel the canals of the city propelled by gondoliers proudly wearing their iconic blue and white striped uniforms made from Australian wool. The reintroduction of wool in the uniforms after the absence of almost a century is an initiative of the Italian office of AWI’s subsidiary, The Woolmark Company. AWI also arranged for the woolgrowers to meet with the President of the Association of Venetian Gondoliers and the CEO of Italian apparel manufacturer and retailer Al Duca D’Aosta which owns the official supplier of the uniforms, Emilio Ceccato. “Kitting out the hundreds of gondoliers with Australian wool and having the Woolmark logo – a logo owned by Australian woolgrowers – prominently displayed on their sleeves is really great marketing by AWI,” Eamon said. “There are an estimated Woolgrowers examining the wool at Z Hinchcliffe in Yorkshire, England. Woolgrowers on the Venetian canals – the gondoliers’ uniforms are made from Australian wool. Woolgrowers at The Woolmark Company’s stands at the Pitti Filati trade show in Florence. 60,000 tourists visiting Venice every day and they all see the gondoliers doing their strenuous job wearing wool. It is a great example of wool being promoted as a premium and performance fibre.” The new wool uniform is available to the public to purchase from the three Venice stores of Emilio Ceccato and online. The following day, the woolgrowers travelled to Florence to visit the Pitti Filati trade show at which yarns are presented to an audience of international buyers and designers from the biggest names in the fashion. At The Woolmark Company’s stand, the woolgrowers received a presentation on the latest edition of The Wool Lab sourcing guide for the world’s best wool fabrics and yarns. They also learnt about the latest wool innovations that the company is promoting. “At Pitti Filati there was such a large focus on wool in the yarns throughout the trade show, and it was so encouraging and heartening to see so much Australian wool in the yarns,” Eamon said. “AWI did a really fantastic job. As well as having some wonderful memories from the trip, the woolgrowers have a renewed optimism about the prospects for the wool industry and for their own wool-growing enterprises.” HIGHLY POTENT, NEXT GENERATION CHEMISTRY Viper is the latest innovation in off-shears sheep lice control, containing thiacloprid, a highly potent neo-nicotinoid insecticide, which laboratory studies have shown is six times more potent than imidacloprid.* • 100% Rapid Knockdown • 4-Weeks Killing Power^ • User Friendly Formulation ©Bayer Australia Limited. 875 Pacific Highway, Pymble NSW. ACN 000 138 714. To find out more, call our customer information line on 1800 678 368 (Monday to Friday). ^ When applied within 24 hours of shearing. *Bayer data on file. growsolutions.com.au BAH3038 BTB 3038297X210.indd 1 12/1/18 14:39
In the Shops - September 2018