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Beyond the Bale : September 2018
22 OFF FARM INTERNATIONAL WOOLMARK PRIZE The International Woolmark Prize is designed to generate long-term incremental demand for Australian Merino wool by increasing the knowledge of and lifetime loyalty to the fibre amongst the competition’s designers and alumni across the world. After three semi-final events in July, the 12 global finalists in the 2018/19 competition have now been selected. Following three semi-final events held in Hong Kong, London and New York, the 12 fashion labels to compete in the global final of the 2018/19 International Woolmark Prize have been decided. Chosen from more than 300 original applicants from across 46 countries, the winners are amongst the most promising fashion design talents from across the globe. Finalists will be invited to compete in the prestigious global final to be held in London in February 2019, as well as receive mentoring support from a global panel of experts, showcasing opportunities and a Woolmark licence. “The International Woolmark Prize is a long-term program designed to nurture and support designers throughout their career,” said AWI CEO Stuart McCullough. “Now in its seventh year, the AWI initiative has evolved into one of the biggest fashion awards of its calibre and so we have restructured the program to ensure our nominees and finalists receive the highest level of industry support and guidance.” This year, applications for the prestigious award were open to any brand worldwide that was able to meet the application criteria. All entries were reviewed by an expert panel of experts from across the industry, known as the Advisory Council, with the most promising 42 designers chosen for the semi-final events. “By inviting designers to apply for the program we generated an overwhelming number of applicants, from New York, London and Tokyo through to Mexico, Russia and Nigeria,” Mr McCullough said. “This reinforces our belief that the International Woolmark Prize has no geographical borders, that fashion has no boundaries and that Australian Merino wool will remain as relevant to fashion tomorrow as it does today.” The semi-finalists were invited to attend a workshop hosted by The Woolmark Company to help prepare them for the development and manufacturing of their capsule collection. Workshops included detailed presentations by industry experts, with a focus on innovation across fabric development and processing. “The exceptional quality demonstrated by this year’s designers not only reinforces the strength of the award but also proves Australian wool’s relevance on the global stage. Wool’s inherent benefits combined with its eco-credentials provide designers with countless possibilities and I am excited to see what innovative designs are showcased at the global final next year.” At the global final, one menswear and one womenswear winner will be selected as well as a winner of the Innovation Award which celebrates the most innovative and creative wool fabrications, process or development. The winners will have the opportunity to have their collection distributed through the prize’s prestigious international retail partner network which includes Boutique 1, Boon the Shop, David Jones, Harvey Nichols, Hudson’s Bay Company, Lane Crawford, L’eclaireur, Mytheresa.com, Parlour X, SSENSE.com, Sugar, Takashimaya, Tata CLIQ Luxury and ORDRE.com. MORE INFORMATION www.woolmarkprize.com 2017/18 WINNING DESIGNS IN STORES NOW The designs of last year’s International Woolmark Prize winners, BODICE STUDIO (womenswear) and Matthew Miller (menswear), are available for purchase at stores across the world, including: • David Jones – Sydney (Matthew Miller), Melbourne (BODICE STUDIO) • Parlour X – Sydney (BODICE STUDIO) • Farfetch – online (both) • MyTheresa.com – online (BODICE STUDIO) • Hudson’s Bay – Canada (Matthew Miller) • Lane Crawford – China (Matthew Miller) • Takashimaya – Tokyo (both) • Tata Cliq Luxury – India (both) • L’eclaireur – France (Matthew Miller) • Boutique1 – London & Dubai (BODICE STUDIO)
In the Shops - September 2018