HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : September 2018
Scanlan Collective designers Emily Linke (née Scanlan) and her cousin Leanne Greig (née Scanlan) with Peter Scanlan at the Peter Scanlan Wools store in O’Connor, Perth. The first collection of Scanlan Collective is designed for children from three months up to five years, modelled here by the designers’ children: Leanne’s two girls 2 years and 4 years; and Emily’s two boys 2 years and 6 years. Australian fashion label SABA’s winter campaign saw a Woolmark-certified coat travel the world in a global promotion of Australian wool. Blogger Jaime Ridge wearing SABA’s Paloma Classic Zip as part of SABA’s Winter 2018 campaign. Renowned Australian fashion brand, SABA, this winter ran a campaign titled Sisterhood of the Travelling Coat. Inspired by the 2005 film The Sisterhood of the Travelling Pants, SABA’s campaign saw six fashion/travel bloggers take the wool-rich coat on a journey across Australia, New Zealand and New York. Starting in Sydney with Petra Mackova, the Paloma Classic Zip coat then travelled across the ditch to Jaime Ridge, who showed Auckland the luxuriousness of Australian wool. The coat then jet-setted to New York with Jasmine Garnsworthy before returning to home soil with Arianne Witt who wore it in front of the Sydney Opera House. Holly Titheridge took the coat to Melbourne, while Emily Hutchinson wore it at the iconic Byron Bay lighthouse before it returned back to Sydney to be worn by SABA womenswear designer Billie-Estelle Wilson. The coat is now proudly on display in SABA’s Sydney flagship store in the Queen Victoria Building. “The inspiration for the Sisterhood of the Travelling Coat campaign was to make the Paloma Classic Zip coat unique whilst still staying true to the SABA brand identity,” explained Billie-Estelle Wilson. “The rich burgundy colour is so striking – making it perfect for this campaign, and it’s also a key colour this season. The coat design is a classic SISTERHOOD OF THE TRAVELLING COAT modern silhouette made from premium Melton wool fabric, so it’s also easy to pair back with any existing wardrobe.” Telling a unique story of style and travel, each ambassador’s name has been printed along this single coat’s internal lining, highlighting its originality and the incredible versatility and durability of this winter wardrobe essential. Supporting the current SABA Winter 2018 campaign, this innovative social-led activity ran throughout winter and heroes the long-standing partnership between SABA and AWI’s subsidiary The Woolmark Company. The journey could be followed on Instagram and Facebook by the hashtag #SABAXWOOLMARK, with the campaign generating more than 100,000 impressions and inspiring influencers and consumers across the world. “To celebrate our partnership with The Woolmark Company this season, we were excited to create a uniquely innovative social-led campaign,” said SABA Brand Marketing Manager Chloe Stanford. “It was something that our customers could engage with by following the journey of this coat as it travelled across the globe, while also highlighting the quality, durability and practicality of this Woolmark-certified piece – the perfect winter wardrobe essential.” A 1m x 1m Merino blanket made from double Merino jersey fabric of 19.5 micron or less completes the current range. “We all want our children to grow up in a protected, loving and nurturing atmosphere, that’s why we choose the amazing natural fibres of wool,” said Leanne. “The fabrics have been stringently tested and are Woolmark-certified. We have also tested our fabrics with our own children in the environments for which they are intended – so buyers can be assured of their quality.” MORE INFORMATION The collection is available for purchase online at www.scanlancollective.com OFF FARM 19
In the Shops - September 2018