HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : September 2018
16 OFF FARM WOOL WEEK AUSTRALIA Retailers, shopping centres, artisans and consumers threw their support behind Australia’s eighth annual Wool Week, held from 24 May to 3 June to coincide with the start of the winter retail season, with many retailers having window installations and online promotions. Digital marketing from retailer KOOKAI sent to its online news subscribers. A video shot at Dave and Skye Ward’s wool-growing property near Goulburn was played on a giant TV billboard by Westfield in the atrium of its Bondi Junction store. An initiative of AWI and its subsidiary The Woolmark Company, Wool Week arose from the global Campaign for Wool that aims to educate consumers about the natural benefits of wool and increase sales of wool product. This year’s campaign was joined for the third year running by shopping centre giant Westfield which aligned its own Winter 2018 fashion campaign with Wool Week to champion the natural fibre. AWI CEO Stuart McCullough says Wool Week is an annual celebration which puts Wool Week marketing collateral on garments at Westfield Fountain Gate, Victoria. M.J. Bale window display promoting the ‘rebirth of wool’. The spectacular window of Parlour X in Paddington (Sydney) showcasing Australian wool fleece. Sportscraft store window created live during Wool Week by extreme knitter Jacqueline Fink. wool at the forefront of shoppers’ minds. “Thanks to the support of leading brands and retailers, along with educational activities, Wool Week aims to reconnect consumers with the versatility and natural benefits of Australian wool and encourages conscious purchasing decisions,” Mr McCullough said. “I applaud all retailers, brands, woolgrowers and consumers who have once again thrown their support behind our annual campaign and are ultimately increasing demand for this premium fibre.”
In the Shops - September 2018