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Beyond the Bale : September 2018
Fashion and lifestyle ambassador Emma Hawkins, the wife of AFL star and Fibre of Football supporter Tom Hawkins, recently helped promote the latest Woolmark-certified knitwear from Australian fashion brand Jeanswest. Emma with daughter Arabella on her and her husband’s property. Emma is wearing (top) Jeanswest’s Theresa Pullover and (bottom) Jeanswest’s Nishka Crossover Pullover and Anabel Wool Blend Jacket. EMMA HAWKINS AT HOME WITH JEANSWEST Emma Hawkins has a long history with wool. She is the grand-daughter of legendary Boonoke studmaster Basil Clapham and she was brought up at Deniliquin in the Riverina district of NSW. Her husband, Geelong Cats footballing star Tom Hawkins, is also from the Riverina, coming from a wool, cropping and rice property in Finley. Today they live on a small farm outside of Melbourne that contains sheep and Angus cattle – and it was against this beautiful backdrop that Emma was photographed, along with daughter Arabella, for a Mothers’ Day shoot, showcasing her favourite pieces from Jeanswest’s Woolmark Australian Wool Collection. The photos were promoted on the Australian fashion brand’s website and social media channels. “I feel very lucky that Jeanswest approached me for this very relaxed and candid Mothers’ Day shoot to promote my favourite Woolmark knitwear from Jeanswest,” Emma said. “Now it should be very clear that I am not a model and would never attempt to be one, I am actually very awkward in front of the camera! What I am, however, is a big supporter of our local farmers and the Australian Merino wool they produce.” The Jeanswest Woolmark Australian Wool Collection is crafted each year from pure new wool and wool blends. The premium knits not only look great, but are also super warm and machine washable. As a busy working Mum, Emma believes that with the right staple items you can mix and match for most occasions. “I love black skinny leg jeans and boots worn with a delicious comfy wool jumper for ultimate winter styling – and if I am heading into work, I will add a boot with the heel and a leather jacket or long jacket over to dress up an outfit.” Emma says that living on the farm has certainly influenced what she looks for in a garment. “My Grandfather was a very well-known Merino Studmaster and my father always taught me the value in wearing wool from a very young age,” she said. “However, now we have our own sheep I love seeing the process from start to finish, and I have definitely understood the range in quality and fabrics, and I just can’t help but love home grown wool. It’s a beautiful fibre and as Australians we should be very very proud of it. MORE INFORMATION www.jeanswest.com.au www.emmahawkins.com products it creates. It’s great to see the industry going well at the moment. “We had champion Shannon Warnest shear at home for many years and when my footy career is over I’d love to return to the farm, it’s a family farm and it would be great to continue it,” Shannon added. Nat’s parents own a trucking company, based at Lake Grace in Western Australia, transporting sheep for a living. “But nowadays I get to see more of the finished products, after the fibre gets turned into high-class garments and sporting apparel,” Nat told AWI’s The Yarn. “I've worn Australian Merino wool every year for the past five years at the Brownlow Medal. Merino wool is a world-class premium product, and so we're grateful for all the work that our woolgrowers do across the country.” Nat attended a shearing school before he was drafted to the Dockers and says he would have a go at shearing if asked, but noted it would take him well over an hour to shear one sheep. Posters of Shannon and Nat wearing their woollen footy jumpers with the Merino rams were distributed by the Farm Weekly newspaper in the week prior to the Western Derby. WOOLLEN FOOTY SUPPORTER GEAR AWI’s Fibre of Football campaign is not only promoting the rich heritage of the Australian wool industry and Australian Football, it is also placing Merino wool back into football jumpers and supporter apparel. The 100% Merino wool retro footy jumpers worn by Shannon and Nat in the photoshoot were signed and then later that week auctioned at the Lambex conference dinner in Perth with proceeds going to beyondblue. The Dockers guernsey went to Rachel Browne of Chirniminup Dohnes, Nyabing, for $2,700 and the Eagles guernsey went to WAMMCO CEO Coll MacRury for an astounding $7,000. Well done to both. The same Eagles and Dockers footy jumpers, along with footy jumpers for the other AFL teams, are available to purchase from the official AFL online shop at www.shop.afl.com. au. Other woollen supporter gear available from the website includes scarves, beanies and gloves, kids beanie knitting kits, V-neck jumpers, and ‘my first footy jumper’ for babies. The woollen footy supporter gear is also available on the AFL clubs’ own e-stores. MORE INFORMATION Hear more from Shannon Hurn and Nat Fyfe in Episode 53 of AWI’s The Yarn podcast at www.wool.com/podcast www.fibreoffootball.com.au Shop at www.shop.afl.com.au OFF FARM 15
In the Shops - September 2018