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Beyond the Bale : September 2018
OFF FARM 11 4529km, 117 days and eight pairs of shoes after starting her journey on the South East Cape of Tasmania, Jenna finished her extraordinary journey at Cape York. Jenna began in Tasmania on 17 February, running 400km before transferring to the mainland, then 510km through Victoria and just over 1,000km through the heart of NSW, before the 2,700km trek up the length of Queensland. Finishing on 14 June, she averaged more than 38km each day, not far off a full marathon distance every day for four months. However the run was not just a personal challenge for Jenna, there was also an important reason for the run, and one that is close to her heart. Along the way Jenna raised awareness of bowel cancer in the communities that she passed through, as well as online through social media platforms. She called her run ‘Running for Bums’ and she raised more than $65,000 for Bowel Cancer Australia. “Bowel cancer is the second biggest cancer killer in Australia, and not enough people are talking about it”, Jenna said. With early detection, more than 90% of bowel cancers can be successfully treated, yet less than 40% are found early enough. “Not enough people have the conversation about bowel cancer, most likely as a result of embarrassment and stigma, and this must change. Hopefully my run has started some conversations, as well as raising money.” UP THE COUNTRY WITH MERINO COUNTRY Jenna, who is from Birdsville in far west Queensland, was delighted to be sponsored in her running challenge by activewear and underwear company Merino Country, whose origins are also in outback Queensland and is this year celebrating its 25th birthday. An extension of the family Merino wool enterprise, Merino Country was established 25 years ago to vertically On 14 June, Jenna Brook finished her epic four month run up the entire length of Australia from southern Tasmania to the northern tip of Queensland – all while wearing Australian Merino wool apparel from Merino Country. Jenna completed her 4,529km ‘Running for Bums’ charity run at Cape York. Jenna taking the opportunity on her run to visit a shearing shed in NSW to see how the wool is harvested for her running gear – and to have a chat with the shearing team about bowel cancer. JENNA COMPLETES HER RUN FOR BUMS integrate the supply and production chain from the raw fleece through to the end product. The business was originally based on ‘Clareborough Station’, outside of Richmond in North West Queensland but is now based between Brisbane and the Gold Coast. “I often got asked on my run how I could be wearing long sleeves every day, and the answer is simple: Merino wool. The truth is simply because Merino is pure gold,” Jenna said. “I was so proud to wear Merino Country clothing throughout the run, which is not only made in Australia, but also made from Australian-grown wool. “Merino wool allows your skin to breathe, wicks away sweat, provides excellent UV protection and helps maintain a comfortable body temperature in the heat and the cool, making it far superior than any synthetic option. Also, it doesn't stink – so that's a bonus. “The Merino gear fit the bill perfectly. Do yourself a favour and get some – there isn’t any place for synthetics when you're out and about getting life done!” Merino Country uses 100% Australian grown Merino wool and its fabrics are knitted and dyed in Australia. All garments are sewn in its own factory in Queensland, employing local people and supporting its community. “We're very proud to have supported Jenna with our beautiful, practical and colourful Australian Merino products from 12 months out before she started the run, then from the bottom of Tasmania to the tip of Cape York,” added founder and managing director of Merino Country, Kerrie Richards. MORE INFORMATION www.facebook.com/runningforbums www.merinocountry.com You can donate to Bowel Cancer Australia at www.runningforbums.com.au For information about bowel cancer, phone the Bowel Cancer Australia helpline on1800 555 494 or visit www.bowelcanceraustralia.org
In the Shops - September 2018