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Beyond the Bale : September 2018
PEAK PERFORMANCE FROM BLACK DIAMOND ultralight Rhythm Tee will solidify Black Diamond’s dedication in this regard. It features a breakthrough co-developed Nuyarn Merino wool fabric technology at a superlight 95gsm – making it significantly lighter than other tee shirts, while increasing durability and performance. The fabric is also engineered for incredible stretch and much faster drying times making it the ultimate breathable climbing or trail running shirt. It is also machine washable. The Woolmark Company has taken an active role in educating the internal Black Diamond development team about Merino wool, connecting the brand with the wool supply chain and supporting business units on product innovation. AWI CEO Stuart McCullough said AWI’s aim with the collaboration is to increase wool consumption in the mountaineering/climbing and outdoor category. “Collaborating with such an iconic brand as Black Diamond and its core group of active users allows us to showcase the natural benefits of Merino wool including thermo-regulation, odour management and movement in the context of cutting edge design and innovation,” he stated. “The very nature of our relationship demonstrates the versatility of Merino wool and the vision of Black Diamond’s apparel design team.” The tee has been launched to a good reception at trade shows including July’s Outdoor Retailer summer market in Denver, with the consumer launch to be early next year. The collaboration between the two companies will expand for Autumn/Winter 2019/20 into further Merino wool product. As well as Black Diamond stores and distributors in key markets, the company reaches a global audience on its website www.blackdiamondequipment.com and their products are distributed online on the websites of more than 100 global retailers. It also has a huge social media reach with more than a million followers on its channels. Black Diamond is a global leader in mountaineering/climbing gear and apparel, with additional product lines including skiing and hiking gear/apparel. Based in Utah, USA, the company’s products are available in more than 40 countries across the world, but with a primary focus in USA, Canada, Europe, UK, Asia and Australia. The company is strategically focused on growing its apparel category and has been working with AWI’s marketing arm The Woolmark Company to introduce wool apparel into its product range for the first time. For the northern hemisphere Spring/ Summer 2019, Black Diamond will introduce its customers to the technical advantages of Merino wool apparel, with a highly innovative 95gsm ultralight tee, for men and women. The product has incredible stretch and recovery and is perfectly suited for pursuits such as rock climbing and trail running. This iconic brand continuously focuses on high performance and innovation in every product that it develops, and the new Leading mountaineering and outdoor brand Black Diamond is making its first foray into using wool, with its millions of customers in 40+ countries across the world set to be showcased products made from the fibre, thanks to a collaboration with AWI. Black Diamond’s Rhythm Tee. The new Rhythm Tee from Black Diamond is perfectly suited for pursuits such as trail running and rock climbing. PHOTO: Black Diamond 10 OFF FARM
In the Shops - September 2018