HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : June 2018
Australian fashion brand Sportscraft produced a stunning winter campaign with more than 150,000 items of wool clothing hitting Sportscraft’s 246 stores and concessions and online. SPORTSCRAFT PROMOTES THE FIBRE OF OUR LAND A campaign shot from Sportscraft’s winter campaign featuring wool apparel available in-store and online. Left: The 100% wool Grant Item Jacket is one of many Woolmark-certified men’s products available for purchase on the Sportscraft website. Right: The wool blend Calise Stripe Cable Knit is one of many Woolmark-certified women’s products available for purchase on the Sportscraft website. “For Westfield’s 2018 winter campaign, we are shooting a series of vibrant moments that showcase the different ways in which wool can be a part of our customers’ lives. We will capture this through still photography and motion, which will be promoted across all of Westfield’s channels – from our digital screen network in all 40 centres in Australia and New Zealand, to social media, westfield.com.au and email. “We have a breadth of retailers who sell and promote Merino wool in fashion, activewear and homeware and it's something our customers look for, so this collaboration with The Woolmark Company is perfect for our customers as well.” Brands with wool products featuring in the Westfield winter campaign include: • Sportscraft • Country Road • Kookai • R.M. Williams • Gorman • Viktoria & Woods • Paul Smith • Stella McCartney • Ted Baker • Bianca Spender • Max Mara • UGG • Uniqlo • Humphrey Law • Kathmandu • Icebreaker The Wards also featured in the Westfield campaign. Australia’s longest-serving Woolmark licensee, Sportscraft, has released a stunning winter collection highlighting the quality of Australian wool as well as Sportscraft’s 54-year relationship with the Woolmark brand. The winter campaign plays to the raw, textural qualities of wool and its connection to the Australian landscape, exploring the idea that wool is woven into the fabric of the land. Sportscraft General Manager of Product, Elisha Hopkinson, said: “As a brand that’s always focused on providing quality for our customers, and having a longstanding and proud relationship to our Australian heritage and Woolmark, it’s the obvious choice of yarn for Sportscraft.” The campaign includes a video beautifully illustrating the journey of wool – from humble beginnings to premium apparel. Sportscraft distributed this via an electronic newsletter to its database of 851,000 customers across Australia and it also featured on the home page of Sportscraft’s website www.sportscraft.com.au. A mixture of menswear and womenswear pieces make up this year’s winter collection, with more than 150,000 items of wool and wool-rich clothing hitting Sportscraft’s 246 stores and concessions. Items include a selection of womenswear jumpers including V-neck, turtleneck and cable knit styles, long-sleeve tops, three coats and a waterfall cardigan. Menswear includes a variety of jumpers, long-sleeve tops, vests, a cardigan and a knitted zip-up hoodie. As well as being available to purchase online, wool products also took over the main window of every Sportscraft store, with installations featuring large balls of wool, oversized knitting needles and hero images from the winter campaign. More information www.sportscraft.com.au OFF FARM 21
In the Shops - September 2018