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Beyond the Bale : June 2018
Why do you choose to use wool in your collections? We use wool because it is the fabric and fibre that is often in line with our vision in adidas running to deliver the best of performance and style to the consumer. JEREMY SONG CHAIRMAN, NANSHAN Why do you chose to manufacture wool? Firstly, because the wool industry is a ‘green’ industry, which is an inevitable trend for the future development of the textile industry. Secondly, because wool has good performance, especially Australian Merino wool; the high quality textiles and garments produced from this wool are deeply loved by the market and consumers. Thirdly, the wool industry represents Our extensive cooperation to date has already confirmed this and has laid a good foundation for further cooperation in the future. Secondly, based on the consideration of promoting the healthy development of the global wool industry, if Nanshan represents the demand side of wool and the woolgrowers represent the supplier of wool, then AWI serves as a bridge between supply and demand, ensuring supply and demand information can be linked across the entire industry chain. On a larger scale, both Nanshan and Australian woolgrowers are suppliers in the wool industry chain, while the consumers are the ultimate experiencer of wool products. AWI cultivates consumers’ concept of green and healthy consumption – all the marketing activities and consumer insight work are of great value to Nanshan. What do you see for the future of wool? With the development of society, the advancement of science and technology, and the continued deepening of the concept of green environmental protection, the good environmental compatibility and high-end fashionable image of wool will be more recognised by consumers. The wool industry will certainly produce new incremental markets. Continuous innovation and development will certainly give the wool industry a bright future. We are full of confidence in the prospects of the wool industry. The Nanshan Group is one of the leading woollen textile enterprises in China, with which AWI has worked for many years in product development. high-end fashion and is indispensable in high- end products used by well-known apparel and fashion brands around the world. “If Nanshan represents the demand side of wool and the woolgrowers represent the supplier of wool, then AWI serves as a bridge between supply and demand.” Jeremy Song, Nanshan Chairman How are you working with the fibre? We use wool mostly in the manufacture of worsted fabrics and high-end garments. We are also conducting research on different product segments, making every effort to gradually move wool from the traditional suits to other fashion markets and leading trends, such as the use of wool in sportswear, casual wear and fashion accessories. Why do you choose to work with AWI? Firstly, because AWI has been committed to the promotion and use of wool fibres for a long time, it has unparalleled, strong practical experience and professional advantages in this field, whilst Nanshan has the manufacturing advantages of the wool industry. With the advantages of both, Nanshan and AWI complement each other. The cooperation between the two sides can produce good results. CRAIG VANDEROEF SENIOR DIRECTOR - RUNNING APPAREL, adidas performance and elevate comfort in sport and in a life surrounded by sport. The AWI teams in Sydney and London have been the leaders in story telling for the adidas running group and I am always thankful for the vision we share together. “The AWI team has been amazing in helping us tell consumers how wool can improve performance and elevate comfort in sport.” Craig Vanderoef, adidas What do you see for the future of wool? With Generation Z being focused on environmental issues and performance versatility, wool will play a larger and larger part in the athletic world. We feel as though runners and those that love sport are going to make sure they get value and longevity from their purchases. Wool is a fibre that works in all aspects of their lives and lasts in a way that brings authentic comfort and performance. adidas is the leading global sportswear brand, founded and headquartered in Germany, that designs and manufactures shoes, clothing and accessories. Why do you choose to work with AWI? We work with AWI because they act as partners and innovators on the path to do great things for athletes. Sharing the story of wool has always been an uphill battle and it has been great to have partners working on this. We know that together we can change the view of the fibre for a new generation of athletes and consumers. What work have you done with AWI? We have worked together on key projects around knitwear and performance footwear. Most recently, we collaborated to create award T-shirts for the world’s oldest and most prestigious annual footrace: the Boston Marathon. The best runners were awarded a beautifully made Merino wool adidas long sleeved T-shirt, so the very best marathoners in the world will now know the benefit and performance of Merino and how the price and value of wool are related. And now they will bring this home to their cities and athletes all over the world. How have you benefited from this collaboration? The AWI team has been amazing in helping us tell consumers how wool can improve UPFRONT 5
In the Shops - September 2018