HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : March 2018
AWI continues to foster the education and development of tertiary textile and fashion students – inspiring them in the early stage of their careers about the properties and benefits of Merino wool, and encouraging them to continue to use the fibre in their designs as they progress through their professional lives. The latest initiative involved AWI’s marketing arm The Woolmark Company working with French fashion brand Cerruti 1881 and renowned design school Parsons Paris – two establishments at the pinnacle of their respective fields. Cerruti 1881 is a brand of the legendary fashion house Cerruti founded in 1967 in Paris. Its products are sold at hundreds at stores and outlets across the world. Parsons Paris is the European campus of The New School, an innovative university based in New York City. Its courses build on the curriculum of Parsons School of Design, a globally acclaimed art and design school. Under the guidance of Cerruti’s Creative Officer Jason Basmajian and his teams, Parsons Paris students were tasked to develop a wool-rich capsule collection, whilst gaining real-life experience across design, merchandising, and marketing. In keeping with the tradition of fostering the next generation’s education, AWI offered students the opportunity to experiment with a selection of luxury, fine Merino wool fabrics, which students used to create androgynous looks in line with the Cerruti heritage. The results of AWI’s unique collaboration with Cerruti 1881 and Parsons Paris came to fruition in December during a special event held in Cerruti’s Paris showroom when a judging panel comprising fashion industry heavyweights chose one of the student teams, REVOLUTION, as the winner. “The work produced by the students exceeded our expectations in terms of design, fabrication and their complete view to market, including pricing and merchandising,” said AWI General Manager Western Hemisphere, Stuart Ford. “We are especially pleased as to the comments made by the designers about their exploration and revelations in working with wool as a fibre and how they intend to make it an integral part of their future collections.” “We are so excited to have this opportunity with The Woolmark Company and Parsons, to really share our experience and an end-to-end process with the students,” said Cerruti’s Mr Basmajian. “Parsons students represent our talent in this business. The innovation with Woolmark, their support combined with our design and merchandising skills have really given the students a full 360-degree perspective of what it is like to work in the fashion industry today.” The student teams were asked to design an autumn/winter capsule collection, consisting of two full looks. Each look was to be modelled on both a male and female model, with androgyny being the key theme. REVOLUTION was chosen based on design, execution, business, marketing and visual presentation. “The Cerruti and Woolmark project was one of the most rewarding experiences I’ve had through Parsons, not only because we were able to work and collaborate with the fashion designers and respected companies, but also because everyone was so engaged and passionate about the project,” said Ashley Lee, Strategic Design & Management student and member of the winning team. To build their education and appreciation for Merino wool, leading Paris-based students were given the opportunity to work with the premium fibre alongside renowned fashion house Cerruti 1881, as part of a program co-developed by AWI. “The work produced by the students exceeded our expectations in terms of design, fabrication and their complete view to market, including pricing and merchandising.” STUART FORD AWI General Manager GET ULTIMATE INDUSTRY EXPERIENCE PARISIAN STUDENTS Parsons Paris students from the victorious REVOLUTION team and their winning Merino wool garments, created during an education program from AWI and French fashion house Cerruti 1881. 30 OFF FARM
In the Shops - March 2018