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Beyond the Bale : March 2018
LUKE HOOKE’S YEAR OF WOOL Luke Hooke has committed to wear only wool clothing for a whole year in a bid to promote wool clothing to consumers – and promote the Australian wool industry. Luke Hooke from Melbourne is halfway through a year-long personal project, replacing his cupboard full of cotton and synthetic apparel, to wear only wool or wool blend clothing for 365 days. Since the project began on 1 October last year, there have been no exceptions (apart from shoes and belts). Shirts, pants, suits, jumpers, underwear, socks – they have all been made from wool. “Setting out I thought it would be quite a tricky task, but wearing wool all the time hasn’t been as difficult as I thought it might be – in fact it’s turned out to be quite an easy habit to get into,” Luke said. Luke grew up on a wool-growing property at Serpentine in northern Victoria, so he has been around wool his whole life. He now works a professional job in Melbourne, but had a hankering to do something to promote the fibre he loves. “The project – titled Year of Wool – is about demonstrating the versatility of wool, promoting wool apparel products available at retail and encouraging more people to choose wool,” he said. “I’ve had some good support from brands that I’ve approached, and I’ve been able to give them some exposure on the Year of Wool website and social media, which is what the project is about. I want to show consumers that you can wear fantastic and superior wool products all year round. “There are lots of practical benefits with choosing wool. For instance, due to the fibre’s odour resistance and durability, you tend to wear wool clothing for longer periods, so there is less laundry to do. My favourite product is a Merino wool shirt from Wool & Prince; I get five to six wears out of it before it needs washing – which is pretty good considering how hot it has been this summer – and I’ve needed to iron it only once in two months which is quite incredible.” Luke said he is delighted with the brands that have contributed clothing towards the project. With six months still to run, brands can still contact Luke if they want to help out. “The Year of Wool has only been possible with the support of the wool fashion and textile industry, including AWI,” Luke added. MORE INFORMATION firstname.lastname@example.org www.yearofwool.com.au Year of Wool is also on Facebook and Instagram. LUKE’S WILSONS PROM OUTDOOR CLOTHING TEST Luke recently ventured to Wilsons Promontory National Park, south-east of Melbourne, for a bushwalking and camping trip to test some of the outdoor clothing provided to him for the Year of Wool. The weekend provided mixed weather that gave Luke the opportunity to test out both warm and cool weather outdoor gear. MINUS33 RIDGE CUFF WOOL BEANIE 100% superfine Merino wool, 18.5 micron, 230 gsm Luke’s verdict: “It surprised me. I don’t usually wear beanies so I was surprised when I found myself slipping this on every time it got chilly, including at 4am when the temperature bottomed out.” BLUEY MERINO OUTDOOR T-SHIRT 100% Australian superfine Merino wool, 18.3 micron, 160 gsm Luke’s verdict: “Wool can keep you cool and this T-shirt is a great example. It is comfortable and handled the warmer weather really well. It can be worn day after day regardless of use.” MINUS33 CHOCORUA MIDWEIGHT WOOL CREW 100% superfine Merino wool, 18.5 micron, 230 gsm Luke’s verdict: “Love it. The garment is uber comfortable to wear. It withstood the wind, and the wool naturally repelled the light rain we experienced.” BLUEY MERINO URBAN BOXER SHORT 100% Australian superfine Merino wool, 18.3 micron, 220 gsm Luke’s verdict: “When you’re wearing them you hardly know they’re there, which is really what you want.” HUMPHREY LAW GENUINE ARMY SOCK 77% wool, 22% nylon, 1% lycra Luke’s verdict: “Bloody good sock. Who am I to disagree with the choice of the army?” Luke testing out some wool clothing in the Wilsons Promontory National Park. Luke Hooke’s family background is in wool-growing, but he is now taking a hands-on role in promoting the fibre to consumers by setting an example and wearing only wool apparel for 12 months. He is pictured here wearing a wool shirt by Wool & Prince and R.M.Williams wool denim jeans. PHOTO: Zoe Phillips/Newspix 14 OFF FARM
In the Shops - March 2018