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Beyond the Bale : March 2018
DELIVERS MERINO MENSWEAR COLLECTION Australian sports and lifestyle brand P.E Nation – which has taken the world by storm in the short time since unveiling its first womenswear line – has launched its first menswear collection, available for purchase worldwide. AWI’s marketing subsidiary The Woolmark Company formed a relationship with P.E Nation last year during the Guest Nation program at the Pitti Uomo menswear trade show in Florence. As part of the program, The Woolmark Company showcased seven of Australia’s most exciting, emerging fashion designers, including P.E Nation, who presented collections using Australian Merino wool, highlighting the versatility of the fibre and its suitability for all climates. P.E Nation Co-Founder and Creative Director Pip Edwards said the brand’s relationship with The Woolmark Company had enabled them to visit leading Italian mills and source innovative wool fabrics during the trip to Italy. “In addition, we were able to show as part of Guest Nation at Pitti Uomo, which was pretty surreal given it’s the biggest menswear trade fair in the world,” she said. “We are so thrilled to have the support of such an established and knowledgeable brand.” As a result, P.E Nation developed its first menswear collection – comprising leggings, sweatpants, tank tops, T-shirts and shorts – Australian lifestyle label P.E Nation has unveiled its first foray into menswear, including wool and wool-rich pieces, developed in partnership with AWI. A full wool look from P.E Nation’s inaugural menswear collection. using technical Merino wool and wool blend fabrics and yarns to offer a selection of sophisticated performance pieces. For Pip Edwards, the expansion into menswear was a natural progression of the brand’s existing offering. “We didn’t intend for P.E Nation to only be for women,” she said. “It’s a brand with roots anchored in menswear. The desire to deliver to men what we deliver to women – effortless, comfortable, functional, everyday wear – this has always been our vision. From running to boxing to spin and everything in between, P.E Nation unites comfort and style for a fresh take on men’s active and athleisure-wear. “One additional feature to the collection is its use of Merino wool as part of a partnership with The Woolmark Company. Not only does Merino wool promise premium comfort and quality, it also acts as a thermal temperature control which cleverly works to keep you cool in summer and warm in winter.” P.E Nation’s partnership with The Woolmark Company further cements Merino wool’s position as a technical performance fibre in one of the fastest-growing apparel sectors. MORE INFORMATION P.E Nation’s wool menswear pieces are now available at www.pe-nation.com Pip Edwards and Claire Tregoning of P.E Nation, with their menswear range, during the AWI-supported Guest Nation initiative at the Pitti Uomo trade show in June 2017. 12 OFF FARM
In the Shops - March 2018